From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print and promo campaigns ASI Media spotted making headlines this month.
Read MoreBest in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School & More
Editorial Type: Trends/Analysis
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Using print, promo and more, distributors can become superheroes of branding for customers of any size.
Read MoreThe Most Intriguing Findings From the Counselor 2025 State of the Industry Report
ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Read MoreConfessions of a Coupon Clipper
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.
Read MoreEditor’s Picks: Functional Packaging
The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.
Read MoreLittle Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
What started as an ejection- and suspension-worthy moment ended with something fans can remember for years thanks to a physical product.
Read MoreArt in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
Read MoreHeat Illness in the Workplace: A Growing Concern for Print Employers
As rising temperatures continue to impact workplaces across the United States, the issue of heat illness prevention has become increasingly critical for employers.
Read MoreHow Would Promo Pros Rate Their Tariff Concerns? We Asked Them
Four months after sweeping tariffs were first announced, firms are adapting – but challenges in pricing, quoting and supply chains remain.
Read MoreThe Expanding Influence of Wide-Format Printing
Key industry consultant Marco Boer shares how the wide-format segment is changing.
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