Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn…
Read MoreCut From the Same Cloth: Keys to Uniform Sales
New Water Bottle Includes NASA-grade Insulation
For those who want to be really, really sure they’re cold drinks stay cold and their hot drinks stay hot, Crio might have just invented the perfect water bottle. The Australian company just debuted a new water bottle design, which features a layer of cryogel, on Kickstarter. The Crio water bottle…
Read MoreThis Election Was Full of Merchandise—Where Does It Go Now?
After the Chicago Cubs’ come-from-behind victory over the Cleveland Indians in the World Series, we looked at the (unfortunate) fate of the merchandise that falsely crowned the Indians champions. Following this year’s election (which…
Read MoreLast Chance to Vote! PM Video Battle: Maple Ridge Farms Versus ITC.4
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m getting excited to watch the U.S. vs. Mexico soccer game tonight.) Last week, Maple Ridge Farms won, and now will face off against ITC.4. The winner will be decided by…
Read MoreThe Magnet Group Hires Carrie Laufenburg as Director of Key Accounts
The Magnet Group, Washington, Mo., parent company of Camarillo, California-based Perfect Promotional Products and Sparks, Nevada-based Castelli North America, announced the hiring of 10-year industry veteran Carrie Laufenburg, as director of key accounts. “Carrie is a creative, smart, driven individual…
Read MoreRaise the Bar: Selling to Bars and Restaurants
“Gilmore Girls” had Luke’s Diner, “Beverly Hills 90210” had The Peach Pit and “Cheers” had, well, Cheers. Even in our fantasy lives, we always gravitate toward the bar and restaurant scene. But who can…
Read More7 Reasons Why They Buy From You
Hopefully, by now, you know that you cannot just be a product source and expect to command a premium price or a loyal customer base. Quite simply, if you don’t want to be commoditized, don’t be a commodity. Think about why your customers buy, and work to give them a reason to buy from you.…
Read MoreTariffs for China, Mexico Could Affect More than Imports
After looking into the effects of promotional products on the election as a whole, and speaking to two members of the industry about how Donald Trump’s victory could impact the promotional products…
Read MoreStarline Inc. Appoints Director of Marketing
Starline Inc., Grand Island, N.Y., announced that it has appointed Julie Fritsch director of marketing. Fritsch has more than eight years of industry experience. “Starline is an innovator in decoration and digital technology,” Fritsch said. “It is exciting to be part of a team that is shaping the future of the industry.” “Julie brings a…
Read MoreStarbucks’ Genius Holiday Cups Are a Promotional Dream
Starbucks knows its holiday cups are more than just drinkware—they’re a symbol. Think about it: The iconic red cups are the best indicator of the holiday season. And with that honor comes a lot of responsibility. Starbucks learned that the hard way last year when it released its blank red cups…
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