Elevate Brand Marketing Hires Inside Sales Manager

Elevate Brand Marketing, Dallas, announced the hiring of Michelle Irwin to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and…

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ERB Safety/Fame Fabrics Adds Regional Sales Manager

ERB Safety/Fame Fabrics, Woodstock, Ga., announced the addition of Lou Borini as Northeast regional sales manager. Based in Albany, N.Y., Borini will cultivate and grow existing business relationships while developing new partnerships in the promotional products, hospitality and safety industries,…

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Practice Agility

Most salespeople are extremely agile. Extremely agile. Salespeople want to say “yes” to anything. Agility is critical to success in sales. A great process is critical, too, but being flexible to meet each customer’s needs is equally critical. Agility often breaks down once you get past sales. Operation teams often are far less agile by…

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Clothing Company Leases American Apparel’s Former Dyeing Facility

While rumors of another American Apparel bankruptcy swirl, another Southern California apparel company has leased one of American Apparel’s former dyeing and finishing plants in Los Angeles. AST Sportswear Inc., Brea, Calif., leased the 95,000 square foot facility that shut down earlier this year, allowing the company to do its dyeing in-house. “This will allow…

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Merchandisers Battle for ‘Nasty Woman’ Trademark

It’s no surprise that merchandisers hopped on the latest phrase to come out of this year’s presidential election. After Donald Trump referred to opponent Hillary Clinton as a “nasty woman” during the final presidential debate, designers quickly slapped the phrase onto T-shirts and other merchandise. And, like anything that becomes popular, there always will be…

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4 Essential Halloween Promotions

We all know that today is the spookiest day of the year. And for those of you who are planning on attending/throwing a Halloween party tonight, we have you covered. Here are four must-haves for any Halloween shindig. 1. Lone Ranger Mask from Admints and Zagabor The first step in any successful Halloween party is…

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