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  • April 24, 2026 Allee Bruce
    Where Promotional Products Fit for Wide-Format Producers
    Wide-format producers have been creating graphics, signage and displays for events, marketing...
    Featured News Homepage News 
  • April 24, 2026 Andy Vantrease
    Big Markets for 2026: Healthcare
    This fast-growing market is still ripe for targeting – but not without...
    Featured News Homepage News 
  • April 24, 2026 Brendan Menapace
    The 2026 State of the Print Industry
    Our exclusive annual survey highlights the challenges and opportunities awaiting print and...
    Featured News Homepage News 
  • April 23, 2026 Promo Insiders
    Promo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
    Three companies on Counselor’s 2026 Best Places to Work list reveal how...
    Featured News Homepage News 
  • April 23, 2026 Andy Vantrease
    Big Markets for 2026: Nonprofit
    The explosion of digital giving along with evolving donor engagement creates fresh...
    Featured News Homepage News 
Understanding Economic Nexus Reports

Understanding Economic Nexus Reports

April 24, 2026
Where Promotional Products Fit for Wide-Format Producers

Where Promotional Products Fit for Wide-Format...

April 24, 2026
Why the Mailbox Endures

Why the Mailbox Endures

April 24, 2026
Big Markets for 2026: Healthcare

Big Markets for 2026: Healthcare

April 24, 2026

From Strangers to Customers: The Friendship Principle in Sales

May 7, 2025May 7, 2025 Bob Saunders

Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.

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Managementbob saunders, Management

Starline Partners With Drinkware Maker Symglass

The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free products, which are made from renewable plant-based materials, to the promo space.

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S&S Activewear Partners With vineyard vines & Marmot

The Counselor Top 40 supplier said the moves deepen its portfolio of name brand apparel offerings.

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How Randy Carr & World Emblem Are Mitigating the Impact of Tariffs

The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.

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Culture: Driver of Success or Failure

A number of studies have shown a positive relationship between culture and performance. Let’s explore important tips to help build the great culture that drives the success we desire.

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Why Do Clients Choose Who They Choose?

My competitor failed to understand what our client was saying. He missed hearing “why clients choose who they choose.”

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Sales Compensation Survey: The Latest Trends in Rep Commission & Benefits

Slow industry sales and a reversal in the labor market have spurred a surprising resurgence in commission. Our annual survey also looks at sales rep responsibilities and significant cutbacks in benefits.

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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades skate shop.

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The One Guiding Question for Your Important Decisions

May 5, 2025May 5, 2025 Greg Muzzillo

Here is one guiding question to put all those struggles behind you forever: “What would you do if you knew you could not fail?”

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Homepage News, ManagementManagement, Motivation

Labor Department Halts Enforcement of Biden-Era Independent Contractor Rule

The regulations remain for now, but federal labor officials are considering rescinding them. Some felt the Biden rules threatened independent contractors and promo businesses who rely on them.

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