Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…
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Another day, another political merchandise battle. While the 2016 political campaign will come to an end soon, there is no slowing of new insult-based merchandise. The backstory Clinton made a comment at a fundraiser on Friday that sparked outrage from Trump supporters. “You can put half of Trump supporters into what I call ‘the basket of…
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Quality Certification Alliance (QCA), Chicago, has hired Tim Brown, MAS, as executive director of operations. He replaced Jeffrey P. Jacobs who retired in April. Brown is responsible for the overall direction and operational oversight of QCA, including three overarching goals: Increasing…
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Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old…
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In an effort to be more green with its promotional products, Best Buy started using a gift card that’s completely recyclable. The “Go Green” gift card is made of paper, so customers can toss it right in their recycling bins when they’re done using them. Traditional PVC cards typically are not accepted in city recycling…
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The Branding Agency Powered by Proforma, Richmond, Va., is proud to announce it has partnered with a leading global supermarket chain to support its employee recruitment efforts.…
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NFL bring back Nike’s Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon’s fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here’s what’s happening in the apparel world…
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Football season is finally here and it promises to be an exciting one. With temperatures dropping, fans are ready to throw on their jerseys, scarves, ear warmers and home team smiles if it means seeing their teams get a win. We’re…
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Yesterday, we reported that Rocky Janda, a distributor who also works as an alderman in the town of Germantown, Tenn., received some heat from citizens after…
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It looks like Tommy Hilfiger USA is at the center of a legal battle, according to the Los Angeles Times. The issue arose as a result of Tommy Hilfiger using…
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