Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m working on my standup routine. What do you call an editor after deadline week? Tired. [Cue laugh-track and “Seinfeld” music.]) Last week, Logomark won its third battle,…
Read MoreRio 2016 Fights Counterfeiters by Making Its Own Knockoffs
Counterfeit merchandise has become a big concern at sporting events, like the Super Bowl and MLB All-Star Game. The Olympic Games, arguably the largest sporting event in the world, is combating possible counterfeit efforts…
Read MoreVisstun, CounterPoint and Digispec Combine Sales Forces
The Las Vegas-based Visstun, CounterPoint and Digispec family announced it has restructured its sales department, combining the sales teams from each of the three brands into one, untied sales force. “When we create a major, new product line, we introduce it with a unique brand name and sales team,” said Joe Davis, director of sales and…
Read MoreHit Promotional Products Hires Marc Held as Vice President
Today, Largo, Florida-based Hit Promotional Products announced the company has hired Marc Held as vice president. “Marc comes to us with over 20 years of industry experience,” said CJ Schmidt, president of Hit Promotional Products. “We have seen great growth and success since the launch of our apparel offering and are excited to have him on…
Read MoreDeluxe Corp. Acquires InkHead.com
Deluxe Corp., Shoreview, Minn., parent company of Dallas-based Safeguard, recently acquired InkHead.com, a Winder, Georgia-based online technology company focused exclusively on the advertising specialty market. Deluxe Corp. hopes that adding InkHead.com to its portfolio will strengthen Deluxe Corp.’s presence in the online market, a growing medium with digital online sales having surpassed 20 percent of the…
Read MoreNike Cuts Golf Equipment, Focuses on Apparel
When we think back on some of Tiger Woods’ biggest accomplishments, we only can picture him pumping his fist in a red Nike shirt, or watching his golf ball pause just long…
Read MorePantone Releases Augmented Reality App
As we discussed last week, augmented reality apps, like the immensely popular “Pokemon Go,” are on the rise. Tech giants basically are throwing money at augmented reality development. Now, Pantone just released a new app, Pantone Studio, for the iPhone on Tuesday. The app includes color guides, and, even cooler, a “color picker,” which allows…
Read MoreWould You Sell a Meaningless T-shirt?
Here’s a riddle for you: What do you get when you remove the concert from a concert tee? Nothing more than a meaningless T-shirt. If that’s what you want from your apparel, you’re in luck. Recently, Justin Bieber has provided you with two options. But don’t believe the hype. And, I’m begging you, don’t follow in Bieber’s merchandising footsteps…
Read More11 Apparel Pieces to Help You Prepare for Fall
We’re not going to lie to you: We’re counting down the days until fall starts. (Just 49 more days to go!) Suffice to say: we’ll take any excuse to think about our favorite season. And, we hope you’ve been thinking about it, too…
Read MoreNon-Olympics Sponsor Fights Rule 40 with Generic Sportswear
The 2016 Summer Olympics in Rio de Janeiro kickoff Friday. But as of July 27 (nine days before the Olympics officially begin), brands that sponsor specific Olympic athletes, but not the overall Games, are barred from using Olympian terms and branding under Rule 40 through Aug. 24…
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