A lot of apparel manufacturers are taking steps to be greener these days. That usually means focusing on factory emissions, using sustainable materials or sourcing locally. However, Aerochromics has taken green apparel one…
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This article is the last in a three-part series about using visualization to achieve your goals. Last time, I mentioned that, during our waking hours, we deal with approximately 8 million bits of information. Our brains filter out the information they’re not aware we need. When we practice visualization by vividly picturing our goals, we…
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Technologo, Costa Mesa, Calif., added a new tool to its suite of virtual sample solutions. The tool allows a customer to see its logo on a selection of promotional products via a virtual flier, with just a single-click upload. Here’s how it works: Create a promotional flier featuring a selection of products, or use one provided…
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Question: I am new to the business. Do you have any advice as to how to price items? Answer: Pricing is complex. On one hand, you want to maximize sales, but if you price items too low, you might end up doing lots of work and making very little profit. Also, if you are known…
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What’s something you look for in an oven mitt? I think most of you would answer, “Not making my hands burn.” Well, according to the Consumer Product Safety Commission (CPSC), Loot Crate is recalling its Marvel Thanos Infinity Gauntlet oven…
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Nike released new promotional photos for the men’s Olympic basketball team. The players are wearing the Nike jerseys and warmup gear, and many are wearing Nike sneakers, too. But, some players have endorsement deals with other companies, like Adidas or Anta. And, as SB Nation pointed out in a new video, the players’ Nike sneakers…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m going to a friend’s surprise party this weekend. Tyler, if you’re reading this, disregard that last sentence.) Last week, Logomark won the battle, and now will face…
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Chris O’Connor, a 17-year veteran of the promotional products industry, has accepted the position of mid-Atlantic regional sales manager for Chocolate Inn/Taylor & Grant, Hicksville, N.Y. In this new role, O’Connor will work with distributors and prospects in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Washington, D.C., along with other key national accounts for Chocolate…
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When the St. Louis Rams announced that they were moving to Los Angeles, fans in St. Louis (rightfully) were upset. Some were so upset that they filed a class-action lawsuit, claiming that the team deceived them by continuing to sell tickets and merchandise while, unbeknownst to the fans, the idea to move the team was…
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Prime Line expanded its facility in Bridgeport, Conn., by adding a new, state-of-the-art production hub to increase efficiency and provide additional support for its expanding same-day and 24-hour rush service offerings. The event was commemorated with a ribbon-cutting ceremony and reception…
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