It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
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We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
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Maybe it’s the constant stream of strong and inspiring women taking home medals at the Olympics, or maybe it’s the recent historical nomination of the first female presidential nominee of a major U.S. political party. Whatever the case, we’ve been embracing our inner girl power recently. So this one’s for the ladies. Or rather, those of you in the world of ladies’ apparel…
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BIC Graphic, Clearwater, Fla., announced that it received multiple Supplier Awards at the annual Proforma Convention held July 24 to 27 in Las Vegas. The company earned a Centurian Award, which recognizes suppliers that grew sales…
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Chances are, many of you own a promotional USB product, like a phone charger or flash drive. You probably have sold them to end-buyers as promotional items on multiple occasions, too. And for good reason—they work as long-lasting, useful promotions. And, an increasing amount of companies are implementing USB Type-C products due to their increased…
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A closer look at the Final Five’s Olympic gymnastic uniforms, Alexander Wang gets $90 million lawsuit settlement, Trimark expands its sales force, researchers create self-repairing fabric, and temporary tattoos can be used as computer interfaces: Here’s what’s happening in the apparel world…
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Promo Marketing, the Philadelphia-based leading provider of product and marketing information for distributor sales professionals, is excited to announce its 2017 Power Meetings have officially sold out for suppliers with a lineup for the 2017 Power Meetings set to feature numerous Top 50 Suppliers, making this year the biggest one yet. However, there is still limited…
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Award shows, company parties, sports tournaments—it’s commonplace to give attendees gift bags at these events. But memorials? That’s a little more outlandish. However, in keeping with Prince’s tradition of defying convention, his memorial service did just that. Last weekend, friends and family of the late artist gathered at his home, Paisley Park, to pay their…
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OrigAudio, Huntington Beach, Calif., announced that it has opened a secondary location in Northern California on Aug. 1. The new office, located in Pleasanton, Calif., includes the addition of a five-person staff to focus on the company’s growth and work alongside its original office. “With two offices in California and rapid growth in the future, OrigAudio…
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The Olympics are like heaven for branding. And for good reason. Literally the whole world is watching. What better exposure is there? So, it makes sense that brands want to make their logos as visible as possible (and maybe hide the competition’s logos), but this year’s games in Rio de Janeiro took branding to new…
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