Yes, you read that right: Carly Fiorina, the former Hewlett-Packard CEO, presidential candidate and running mate of Ted Cruz, is selling anti-Hillary Clinton dish towels. Earlier this year, Fiorina failed to clinch the Republican nomination, and it…
Read More
Donald Trump used American Apparel clothing for his campaign merchandise; A tee Prince George wore in his birthday portraits sold out in less than an hour; Big name retailers are starting to sell alcohol in store bars and cafes; Torrid launched a new denim line; and Target is starting to sell unisex kids clothing online: Here’s what’s happening this week in the apparel world…
Read More
Yesterday, Hillary Clinton became the first female presidential nominee of a major U.S. political party. While we’ll have to wait until November to see if the U.S. will have its first female president, it’s still a momentous occasion for women everywhere. However, Clinton’s nomination has brought an old Wal-Mart T-shirt controversy back to the surface.…
Read More
With all this 2016 election hullabaloo, we’ve been focusing a lot of attention on the Democratic and Republican National Conventions’ merchandise. And while that’s definitely important, there’s another convention that pulled out all the stops for its merchandise. San Diego Comic-Con is that wonderful yearly event where fans receive updates on their favorite comic franchises,…
Read More
August is almost here and it doesn’t look like the heat is going to quit any time soon. Tank tops are great for keeping cool at tailgates, barbecues and beach trips. Plus, unlike T-shirts, tank tops don’t leave us with a…
Read More
Quality Resource Group (QRG), Plymouth, Minn., joined Reciprocity Road, a collection of companies launched at the PPAI Expo this year, as an official member of its road crew. Founded in 1965, QRG, a $34 million marketing asset management company, brings technological prowess, operational excellence and a solid reputation to Reciprocity Road. The seven distributors who…
Read More
After the first night of the Democratic National Convention (DNC) in Philadelphia, we saw reports of what journalists attending the event received in their gift bags. (No, they didn’t receive Hillary Clinton baggage totes, that was at another…
Read More
A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? “20 percent off…
Read More
ProMark Agency Division, Philadelphia-based Promo Marketing Media Group’s new agency-style marketing and advertising unit, has received two Apex Awards for its custom publishing work. At the 28th annual Apex Awards, the company won an Award of Excellence in the “Catalogs, Directories and Guides” competition, and another Award of Excellence in the “Best Redesign” category. For the…
Read More
As of July 1, 2016, Activate! Promotions + Marketing, Charlotte, N.C., officially is operating as BrandAlliance. This name change is the result of a merger between the two organizations that took place on June 30. The completion of the merger allows BrandAlliance to leverage a true North American solution for its U.S. and Canadian markets.…
Read More
