Hanesbrands Inc., Winston-Salem, N.C., yesterday announced that its board of directors approved its leadership succession plan, under which Richard A. Noll, chairman and CEO of Hanesbrands Inc., would narrow his role to executive chairman. Current chief operating officer Gerald W. Evans Jr. will assume the role of CEO, effective Oct. 1. According to a press…
Read MoreWill Gender-neutral School Uniforms Affect Promotional Apparel?
Gender-neutral clothing is nothing new. Target recently removed all gendered labeling from its children’s clothing, and even the military has taken steps to create more gender-neutral uniforms. School uniforms, however, consistently have remained gender-specific, with boys wearing pants and girls usually wearing skirts. But this seems to be shifting. According to Mashable, schools across the U.K.…
Read MoreAre You Smarter than Artificial Intelligence?
What will your role be in the buying and selling of promotional products in 2026? How are you preparing yourself now? We’ve seen some major shifts over the past couple years, and everything points to the fact that change only is going to accelerate. More and more, the buyers of promotional products are digital natives. Those…
Read MoreBIC Graphic Launches PrismMax Imprint Technique
BIC Graphic, Clearwater, Fla., has launched its PrismMax four-color transfer method, capturing the sharpness and different shades of artwork while preserving the negative space without a sticker-like appearance. There currently are 256 products in the Norwood by…
Read More5 Caps End-users Need This Summer
Whether it’s to keep sun out of your eyes or to prevent painful scalp sunburn (yes, that’s a thing), hats are a staple in most people’s summer wardrobes. Here are a few caps that can help end-users stay safe from the rays and keep them looking stylish,…
Read MoreIndustry Professionals Weigh In on Microsoft’s Acquisition of LinkedIn
On Monday, we reported that Microsoft acquired LinkedIn in a $26 billion acquisition. Both companies’ CEOs raved about the potential for integration and innovation between Microsoft and LinkedIn. But what can you, as promotional products professionals, expect from this merger? We spoke to Dale Denham, chief information officer for Geiger, Lewiston, Maine; Mark Graham, chief…
Read MoreThe Wrap: NBA Supports LGBTQ Community with T-shirts, Would You Spend $900 on Ripped Jeans?
The NBA launched a gay pride T-shirt line; Would you spend $900 on ripped jeans?; Zara is extending it’s sizes to XXL; American Apparel has a “Make America Gay Again” campaign; and an Augmented Reality T-shirt exists: Here’s what’s happening this week in the apparel world…
Read More5 Reasons Chance the Rapper is a Marketing Genius
At this point, if you haven’t heard of Chance the Rapper, you’re living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I’m not upset about it. From his new album “Coloring Book” to his line of Chicago White Sox hats (they sold out before I could even…
Read MoreProforma Achieves Record-breaking $5M Billing Day
Proforma, Cleveland, announced that on June 2, it achieved its first $5 million billing day. This is the first time in company history that Proforma has reached this sales mark in just one day, contributing to Proforma closing out the month with sales exceeding $40 million. Proforma has reached $40 million in monthly sales four…
Read MoreCouple Uses Yeti Cooler as Life-saving Floatation Device
There are multiple reasons why bringing a quality cooler onto a boat is a good idea. You can store food and drinks in it, you can keep the catch of the day…
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