The 2016 Expo East was underway in Atlantic City, N.J., this week. We at Promo Marketing spotted everything from costumed leprechauns to fun giveaways. But if you weren’t able to make it this year, don’t worry, we’ve got all the highlights straight from the source. “Expo East continues to be the premier East Coast event,” said…
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In our ever-changing world, there is naturally a lot of talk about innovation and the need to innovate to stay relevant, or even to stay alive. There is less said about how to actually do it. Below are four proven and practical strategies (plus one hidden bonus strategy) to drive continuous innovation that you can…
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Today is St. Patrick’s Day. For many, it’s a day to wear festive green clothing or eat traditional Irish foods to celebrate Irish heritage—whether they’re actually Irish or not. For others, it’s a day to pack the pubs and down countless pints of Guinness. Somewhere, these two worlds merged, as many St. Patrick’s Day items,…
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While studying abroad in Europe during my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the…
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Yesterday, we reported that the mayor of Montreal wants to ban single-use plastic water bottles from the city. Today, CBC reported that Coke, Pepsi and Nestle are among corporations that are gearing up to fight the ban. The Canadian Beverage Association, which represents 60 beverage brands, including Pepsi, Coke and Nestle, joined Quebec’s registry of…
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BIC Graphic, Clearwater, Fla., announced the launch of its updated website—one site that now includes both the BIC Graphic and Norwood by BIC Graphic product collections. Customers now can access all product information for all BIC Graphic brands in one place with improved functionality. In addition to a newly structured homepage, the site offers several new…
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It can be tricky trying to plan what to wear to a trade show. You want to be dressed to impress without being uncomfortable all day long. But we have you covered. Looking professional and staying comfortable while walking the trade show floor is the topic of this week’s #OOTW (Outfit of the Week). Image via…
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The Wisconsin State Senate may take up a bill this week to strip communities of the power to ban plastic bags. According to the Milwaukee Journal Sentinel, the state assembly already approved the bill by a vote of 63-35. “Most of the time, government is reactive, and we…
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Sterling Heights, Michigan-based STAHLS’ has successfully defended its intellectual property rights by reaching a wide-ranging settlement in a federal lawsuit. The three defendants in the case have agreed to cease their infringements of STAHLS’ patents, trademarks and copyrighted content related to its Hotronix FUSION heat press equipment, including a specific agreement to stop importation and…
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Average spot freight rates fell to a record low last week—$701 per 40-foot container. According to CNBC, the World Container Index (WCI), which tracks 11 global shipping routes, said that is the lowest reading since the organization started tracking rates five years ago and…
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