Trade shows are invaluable tools in our industry: They let you see new product, connect with associates, and learn new selling and marketing strategies. The traditional, big industry shows, like PPAI Expo, are great for many reasons and always will be needed. That said,…
Read MoreAccolades Inc. Receives Jackie Robinson Award
Accolades Inc., Norcross, Ga., received the Jackie Robinson Most Valuable Diverse Business Partner award (MVDBP) from the Atlanta Braves and MLB during a pre-game ceremony on Jackie Robinson Day at Turner Field this past week. Accolades Inc. founder…
Read MoreAre Shock Bands the Next Wearable Frontier?
Lately, wearables have been in the news for everything from saving lives to uncovering lies. But wearable devices have only begun to scratch the surface of their capabilities. According to Engadget, a wearables company, Pavlok,…
Read MoreDisney Plans Huge ‘Finding Dory’ Promotional Campaign
Disney is no slouch when it comes to promotional marketing. It’s hard to forget the immense number of “Star Wars”-related promotions, events and merchandise that we saw around the release of “Star Wars Episode VII: The…
Read MoreCool to Care: 10 Personal Care Items for Any Occasion
In order to take care of others, people need to look out for No. 1 first. This is why personal care products—lip balm, lotion, candles—are a hit with end-users. Courteny Lanflisi, marketing coordinator for Ariel Premium Supply, St.…
Read MoreYeti Coolers Is Suing Wal-Mart Over Patent Infringement
Yeti Coolers Inc. (Yeti), an Austin, Texas-based manufacturer of drinkware and coolers, is suing Wal-Mart Stores Inc., Bentonville, Ark., claiming that drinkware products sold at Wal-Mart infringe on patents and trade…
Read MoreThe Legacy Group Appoints Jolie Porter as Managing Director
The Legacy Group, West River, Md., announced the appointment of Jolie Porter as managing director. She succeeds Jessica King, who served as managing director of the group since 2011. “We are excited to welcome Jolie to the Legacy Group,” said John…
Read MoreHow Technology Settled the ‘Jocks vs. Geeks’ Debate Forever
Growing up, there were two types of kids in my school. First, you had the active kids—the students on the school teams, sure, but also boys and girls in the scouts, skateboarders and bikers, the kids who climbed trees, and the kids who just ran in circles until their mothers called them to come home…
Read MoreStaples Center Breaks Merchandise Sales Record During Kobe’s Last Game
Last week, we looked at at some of the merchandise commemorating Kobe Bryant’s last game in the NBA, including a hat worth $38,024. That seems like a lot for a hat, but, as…
Read MoreLast Chance to Vote! PM Video Battle: Staples Promotional Products Versus EMT
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Earth Day, everybody! If we could work outside in nature today, we would. But unfortunately our computers can’t plug into trees … yet. [Your move, Bill Gates.])…
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