Maybe just 10 years ago you wouldn’t be caught dead wearing your sweaty yoga pants from spin class to Sunday brunch, but that definitely is not the case anymore. People want comfort—and saving time not having to make a wardrobe change doesn’t hurt either. We spoke with two industry experts to learn how to make the most out of athletic and performance apparel promotions…
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Here on the East Coast, it’s been a different season each day. Yesterday, we didn’t need a jacket. Today, we need to be bundled up. And, Thursday into Friday they’re calling for a little snow. Mother Nature is a fickle woman—and it definitely can make it difficult to figure out what to wear. Admittedly, we’ve…
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Clients and prospects still are buying. Your customers still need you and still want to buy from you. What your customers want to buy is a more efficient, more profitable, more exciting company. They want to buy a better brand. They want to buy the ability to be the first choice among shoppers looking for the services…
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T-shirts get a virtual (reality) upgrade, Adidas unveils March Madness postseason uniforms, the Minneapolis SWAT changes the color of its uniforms, parents sue school over dress code that prevents girls from wearing pants, Russell Wilson launches new clothing line, and a Malaysia deems a T-shirt a national security threat: Here’s what’s happening this week in the apparel world…
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On election day, whether it’s for general or primary elections, people usually see plenty of “I voted” stickers on jackets and lapels. However, they usually don’t indicate how people voted. That’s not the case this year in Dallas County, Texas, as voters…
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iClick, Seattle, announced that Melinda Marr will represent the tech supplier as a regional sales manager for the Midwest territory. This territory includes North and South Dakota, Nebraska, Kansas, Missouri, Illinois, Indiana, Michigan, Wisconsin, Minnesota, and Iowa. Marr, a 20-year veteran in the promotional…
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While studying abroad in Europe my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the back—but I fell in love. Even better, local schoolchildren drew the image to…
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The ’90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with ’90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…
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Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting…
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February 2016 was a pivotal time for news in the promotional products industry with everything from slave labor reform to BIC Group’s CEO stepping down. Lucky for you, Promo Marketing has combed the top headlines to bring you a condensed version of the month’s biggest stories. Stay updated on all the latest information with Promo Marketing…
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