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  • July 2, 2026 Will Prettyman
    The Most Profitable Print Might Be the Print You Don’t See
    That invisibility is exactly why distributors miss it, and exactly why it's...
    Featured News Homepage News 
  • July 2, 2026 Sara Lavenduski
    The First 90 Days: A Conversation With ASI CEO Ashish Mittal
    ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a...
    Featured News Homepage News 
  • July 2, 2026 Tara Lerman
    U.S. Will Not Renew the U.S.-Mexico-Canada Agreement
    Now, the three North American countries will negotiate specific terms of the...
    Featured News Homepage News 
  • July 1, 2026 Theresa Hegel
    PCNA Appoints Josh Militello as CEO
    Neil Ringel is retiring after seven years with the company but will...
    Featured News Homepage News 
  • July 1, 2026 Tara Lerman
    ASB Names Justin Zavadil CEO & President
    Founder and former CEO Larry Zavadil will step down from his current...
    Featured News Homepage News 
The Most Profitable Print Might Be the Print You Don’t See

The Most Profitable Print Might Be...

July 2, 2026
The First 90 Days: A Conversation With ASI CEO Ashish Mittal

The First 90 Days: A Conversation...

July 2, 2026
U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

U.S. Will Not Renew the U.S.-Mexico-Canada...

July 2, 2026
PCNA Appoints Josh Militello as CEO

PCNA Appoints Josh Militello as CEO

July 1, 2026

Retention vs. Acquisition: The Answer Is Always Yes

Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.

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What Gen Z Really Thinks About Promo in 2025

For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.

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Mixer Package’s Punchy Personality Steals Show

The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.

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Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.

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Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

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Whitestone Earns Bronze EcoVadis Rating

The recognition is the latest in the Counselor Best Place to Work’s growing list of sustainability achievements.

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‘Why It Matters’: Promo’s First Sustainable Merch Summit

ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.

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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.

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Make Every Day Amazing in 2 Simple Steps

June 16, 2025June 16, 2025 Greg Muzzillo

Want to make every day amazing? Here are two simple yet powerful steps that work.

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Featured News, Homepage Newsgreg muzzillo, Leadership, million dollar mindset, success advice

Strategies for Sales Success in a Digitally Driven World

Here are some strategies from experts who have learned to adapt and thrive in today’s era of Zoom calls and emails.

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