Diet Coke is taking individuality to the next level with its new “It’s Mine” packaging campaign. Using HP Indigo digital printing technology, the brand is creating millions of unique labels for their glass bottles.
Read MoreWhat’s Their Story?
If you want to become a business partner who matters, you need to get to know your customers. Go deep. Study their companies every way and every where you can. Start on your computer. Google the companies. Read articles about them. Set up Google Alerts to get trending articles about them. Study their industries. Read…
Read MoreYou Can’t Say That on the Field—’Sweet 16′ and Other Trademarked Sports Phrases
This year, the University of Alabama football team won its 16th NCAA National Championship. Naturally, some used “Sweet 16” to commemorate the win, but you won’t see any official Alabama merchandise with that phrase. That’s because “Sweet 16″…
Read More6 ‘Cool’ Campaign Items for Millennials
Getting young people out to the ballots is important for candidates. Over time, we’ve seen candidates employ a lot of techniques to try to appeal to the young voters—some have been effective, others fall flat. Here are a few of the more recent ways the presidential candidates are trying to appeal to millennials. 1. “Loud and…
Read MoreMicrosoft Recalls AC Power Cords
The Consumer Product Safety Commission (CPSC) announced that Microsoft, Redmond, Wash., is recalling AC power cords for its Surface Pro devices sold in Canada due to fire and shock hazard. The recall involves AC power cords sold with the Microsoft Surface…
Read MoreOutfit of the Week: Corporate Chic
Looking and feeling good while on the job is the focus of this week’s #OOTW (Outfit of the Week). This look from Corporate Catwalk keeps things professional and fashionable. Working in layers, staple pieces and a fashion rule that was made to broken (who says navy and black doesn’t look so good together?), this could turn into a go-to outfit for the office…
Read MoreMohawk Named Official Converter and Distributor of Domtar Envelope Lines
Mohawk, Cohoes, N.Y., has expanded the company’s envelope offerings and now is an official converter and distributor of Domtar Cougar, Lynx Opaque Ultra and EarthChoice Colors envelopes. “In an ongoing effort to provide the highest level of service and supply chain options for our merchant partners, Domtar is pleased to announce that Mohawk is now…
Read MoreThe Wrap: $30M Military Clothing Fraud, US Olympic Golf Uniforms Unveiled and More
Former clothing company owners involved in $30 million fraud, Olympic apparel unveiled for U.S. Golf Teams, the list of the top-selling NFL jerseys in the 2015 season is released, Under Armour sees boost in stock, the Navajo Nation and Urban Outfitters war continues, Playboy gets ready to debut its first clothed issue, and Kate Spade changes her name to match her new brand: Here’s what’s happening this week in the apparel world…
Read MoreLouis Vuitton Loses Legal Case Against My Other Bag Brand
LVMH, the umbrella company behind Louis Vuitton, lost its case against parody canvas bag-maker My Other Bag…
Read MoreFitbit Unveils Fashion-forward Alta Wearable
In an effort to become a more stylish fitness tracker, Fitbit has released the modular Alta bracelet. The $130 wearable features a more discreet stainless-steel band with black, blue, teal or plum bands. And for $60 more, prospective buyers can spring for a genuine leather band.
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