McDonald’s Sweden Enters Virtual Reality with Promo

McDonald’s Sweden is trying something new with its Happy Meal boxes: virtual reality headsets. According to Adweek, the promotion is connected to the Swedish “Sportlov” holiday, when many families hit the slopes for a week of skiing. The virtual reality viewers, named Happy Goggles,…

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4 Children’s Promotions for Leap Day Babies

Today is leap day, which only happens every four years. Those who were born on Feb. 29 only get to celebrate every four years, which means (because of science) that they only have birthdays every four years. So, for all of you leap day babies who think you’re turning 40 this year, you’re really only turning…

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University of Utah Ditches Merchandiser After Questionable T-shirt Post

The University of Utah Trademarks and Licensing Program said it will no longer do business with a Salt Lake City-based merchandise company following a post on social media of an inappropriate T-shirt. According to KSL.com, Offside Apparel, an independent business that sells Utah Utes memorabilia, posted a photo of another company’s design poking fun at…

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Goldstar Expands Sales Team

Goldstar, San Diego, announced the hiring of Lauren Balazs as Southwest regional sales manager. Based in Austin, Texas, Balazs will cover Texas, Oklahoma, Louisiana, Colorado and New Mexico. She has four years of industry experience on both the distributor and supplier sides of the business. “We are excited to have Lauren join Goldstar,” said Howard…

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Commemorate Leonardo DiCaprio’s Oscar Win with Merchandise

If you stayed up late to watch the end of the 88th Academy Awards last night, then you probably saw Leonardo DiCaprio take home his first Oscar for “The Revenant.” Fans everywhere have long anticipated the night when Leo finally would win the coveted award, and it’s no surprise that people already have started selling merchandise…

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Kaeser and Blair Complete Lighting System Conversion

Batavia, Ohio-based Kaeser and Blair has just completed a total conversion of its lighting systems to L.E.D. lights. The conversion involved more than 350 individual lighting fixtures containing 1,200 individual lighting instruments. By replacing four 4’ fluorescent tubes with three 4’ L.E.D. devices in each ceiling fixture, the company predicts it will reduce electrical consumption by two-thirds.…

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Converting Accounting Software to Quickbooks

Question: What is involved in converting from my current accounting software to QuickBooks? Answer: Converting from other ad specialty systems, such as ASI ProfitMaker, OrderMaster, AIA or Proforma, involves planning and attention to detail, and it is a routine procedure. QuickBooks is user-friendly, which has something to do with it being the No. 1 accounting…

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Malaysian High Court Calls T-shirt a Security Threat

A Malaysian High Court upheld a government order claiming a certain T-shirt is a national security threat. The shirts say “Bersih 4,” which is the name of an anti-government demonstration that took place in the Malaysian capital city Kuala Lampur last August.…

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