People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans. “I have always believed that by touching…
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BIC Group, Clichy, France, announced in a press release that the company’s CEO, Mario Guevara, has decided to retire. The board of directors will propose two options—to combine the chairman and CEO functions, and to nominate chairman of the board Bruno Bich as chairman and CEO. One of Bich’s responsibilities would be to continue to develop…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: No matter how old we get, “Pizza Friday” always will be the happiest day of the week/month/year/life.) Last week, Prime Line won, so now it will challenge Inskribo Promotional Products. The winner…
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Indie band, Fall Out Boy, is teaming up with Manhead Merchandise and Yoshirt to create custom apparel for the band’s upcoming tour.
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Last week, we ran a story about some of the more interesting items that Academy Award nominees would take home. After we, along with many other sources, like Vanity Fair, The Telegraph and Forbes, reported on it, it came to light that the bag actually isn’t an officially…
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Nike Inc. has ended its endorsement of Manny Pacquiao after the Filipino boxer made derogatory comments regarding homosexuals. According to ESPN, the company removed all Pacquiao-related merchandise and advertisement from its website after Pacquiao made a comment regarding same-sex couples on a…
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Cinnabon treated fans of AMC’s show, “Better Call Saul,” to a host of promotional fun, according to Restaurant News. The cinnamon roll retailer was ready to celebrate the show’s season two debut on Feb. 15 with yellow “Better Call Saul” promotional coffee mugs and cardboard cutouts of the…
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T-shirts are tried-and-true methods of promotion. End-users become walking advertisements for your clients, and they get a free shirt out of the deal! We at Promo Marketing have a few favorite promotional T-shirts that we’ve accumulated over the years, and we wanted to show them off to the world. Check out the video below, showcasing…
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Prime Line, Brideport, Conn., has released four new product videos as part of its award-winning PrimeVideo series, which debuted in 2012. The company produced the videos in both distributor and unbranded versions. Viewers can see them here. Three of the videos—“DJ MopTopper Dude,” “Ms. Yowie” and “The Competition”—are fantasy vignettes shot in high definition on…
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Fanatics Inc., a worldwide retailer of licensed sports merchandise, announced that it has acquired Kitbag, a U.K.-based sports e-commerce company and subsidiary of Findel plc. This move will allow Fanatics Inc. to increase licensed sports merchandise for soccer, which has seen an increase in the U.S. recently. Kitbag has relationships with popular European sports brands,…
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