The organizers of the 2020 Tokyo Olympic Games have scrapped the original logo design after a Belgian artist claimed that his design was stolen.
Read MoreTokyo 2020 Olympics Scraps Logo Over Plagiarism Claim
3M Completes Acquisition of Capital Safety
3M, St. Paul, Minn., announced that it has completed its acquisition of Capital Safety, Bloomington, Minn., from KKR and Co., for a total enterprise value of $2.5 billion, including the assumption of approximately $700 million of debt, net of cash acquired.
Read MoreGannett Company Inc. Adds Creative Services to InnerWorkings Inc.’s Marketing Execution Partnership
InnerWorkings Inc., Chicago, has expanded its marketing execution partnership with Gannett Company Inc., Rochester, N.Y. Under the new, multi-year agreement, InnerWorkings Inc. will exclusively manage Gannett Company Inc.’s direct response team, and will provide a comprehensive solution for marketing execution—from creative ideation and design through production.
Read MoreMy Best Promotion: Corrie Sahli
Football is a great way for college alumni to get excited about their alma mater. Corrie Sahli, business development manager for Schaumburg, Illinois-based Club Colors, described a promotion that allowed Baylor University alumni to show their Baylor Bear pride, not only by donating to a scholarship fund, but by sporting athletic gloves like the players on the field.
Read MoreShowing Off
Promotions at trade shows and events should make a great impression when they’re first handed out, and continue to keep your client fresh in attendees’ minds days, weeks and months later. Here are some success stories from top suppliers.
Read MoreMore Power to You
Apple surprised a lot of promotional product suppliers and distributors last year when it sent cease-and-desist letters to suppliers, informing them that it owned the rights to the Apple 8- and 30-pin adapters, and threatened legal action if they continued to sell the unauthorized products. Many suppliers quickly pulled the offending items, and distributors avoided selling any remaining stock. It wasn’t clear how—and even if—iPhone accessories would return to the promotional products industry.
Read MoreTake It Outside
From hayrides to campfires, pumpkin picking to jumping in that big pile of leaves on our front lawn, there are plenty of reasons to get outside in the chill of early fall—and even the cold of winter.
Read MoreTaking Care of Business
Do you remember the thrill of back-to-school shopping? From folders to lunchboxes, notebooks to highlighters, we loved every second of it—especially picking out our new backpacks. The choices were endless. Did we want a Teenage Mutant Ninja Turtles backpack that looked like a turtle shell, a backpack with wheels, a mini-backpack or a messenger bag?…
Read MoreIn Season: Holiday Gift Ideas
Each year holiday cards fill up our mailboxes and we worry about how many pounds we’re going to (or already have) gained as a result of eating too many goodies. But are we really complaining? Receiving a sweet note or a sweet treat from a business associate is a nice gesture and we still enjoy it no matter how often (or how many) we receive.
Read MoreCommunity Spotlight: Signet Inc.
Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Katie Smart, director of marketing of Signet Inc., Memphis, Tenn., to learn about Youth Villages (YV), a nonprofit with which Signet Inc. collaborates, that is dedicated to helping troubled children and their families.
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