People have their brand allegiances when it comes to beverages. They have their preferred brand of coffee, their favorite soda, and their go-to drink at the bar. Helping a beverage brand build awareness and customer loyalty has a lot do with its promotional advertising. This means products like drinkware, apparel and barware are crucial to the success of the brand. Distributors also need to be mindful about where and how these products will be used, and whether or not they promote the particular client’s brand identity.
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Just as runway looks often end up in retail, retail apparel often makes its way to the promotional world (to the delight of end-users). We spoke to Nadia Santoli, manager of corporate communications & media relations for alphabroder, Trevose, Pa., to find out why retail inspired apparel works and how to pull it off successfully.
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Neenah, Wisconsin-based AIA Corporation has announced it will host its first AIA Power Meeting in partnership with Promo Marketing, Philadelphia, to be held at the Arizona Grand Resort in Phoenix from Oct. 26 to 28. The event matches preferred suppliers with AIA Corporation owners to meet in a one-on-one setting, where they can learn how to grow their partnership and collaborate on existing and future projects.
“The Power Meeting format is a great opportunity for our owners to privately meet with AIA’s preferred suppliers,” said Cathy Cummings, supplier relations manager for AIA Corporation. “Owners can learn the benefits these key suppliers bring to help grow their businesses and to find out about new products being introduced that may fit their clients’ next projects. The Power Meeting format goes hand-in-hand with what AIA is all about—building and growing supplier and distributor relationships. Most importantly, it’s the ideal setting for relationships with our most valued partners!”
The format will be similar to Promo Marketing’s Power Meeting events. Owners and preferred suppliers will have short, 20-minute meetings with one another—maximizing networking, productivity and collaboration.
“We are thrilled with the opportunity to work with AIA on this exciting venture,” said Meghan DeFrancesco, vice president/publisher/brand director for Promo Marketing. “We have loved hosting AIA owners at our Promo Marketing Power Meetings in the past, and we are excited that we can now offer them an exclusive event aimed to grow relationships with their preferred partners. It will also offer suppliers the best opportunity to grow their businesses within the AIA network.”
“We have been exploring additional meeting opportunities to offer our owners, and found partnering with Promo Marketing to be an ideal solution to fulfill this need,” said Stacey McConnell, MAS, manager of marketing strategy and execution for AIA Corporation. “In listening to our owners, they have found this format to be very beneficial for them. We are looking forward to being able to offer an exclusive one-on-one meeting event with our supplier partners that will provide owners with sales and marketing strategies to help build their businesses.”
It’s Kramer Enterprises versus FarFromBoring Promotional Products in this week’s Video Battle!
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BIC Graphic, Clearwater, Fla., is expanding its range of clear bags to accommodate a variety of audiences and industries. BIC Graphic has grown the collection over the past two years due to continued growth in demand.
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AIA Corporation, Neenah, Wis., debuted a revamped, dynamically improved website today at its National Sales Summit in St. Louis.
After months of planning, gathering information and making Web design efforts, AIA Corporation now has a website focusing on the various audience member traffic it attracts. The website was developed in collaboration with the team at Neenah’s local website design agency, Stellar Blue Technologies, to design and build the new content on the site.
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Cohoes, New York-based Mohawk celebrated the grand opening of a new envelope converting facility in the town of South Hadley, Massachusetts.
The 112,342 square-foot site, located at 28 Gaylord St., features envelope converting capacity to service the company’s East Coast, Mid-Atlantic and European customers.
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Toronto, Ontario-based BrandAlliance Inc., named Canada’s 2015 Distributor of the Year by the Promotional Product Professionals of Canada, today announced a definitive merger agreement with A Brand Company, Charlotte, N.C. This amalgamation between two of the top 50 distributors will represent combined annual sales of $90 million.
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Four years ago, we brought our car into a neighborhood mechanic’s business. It looked pretty typical from the outside—two bays, cinder block building and a NAPA sign and display or two inside. Cliff, the owner, had just moved back to Michigan and had the entrepreneurial spirit.
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Ad Bands, Hot Springs, Ark., recently released SpyderWeb, a new product designed to aid in tablet gripping. The band firmly grasps the device, allowing users to securely grasp tablets by easily slipping their hand in place.
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