Working for a tech company in New York City can mean long hours and a lot of work, but there’s always room for a little bit of fun. Bill Resnik, vice president, partner and owner of Proforma Printing and Promotion, Boston, described one promotion that stuck with him, and gave employees at PayPal an opportunity to play some games.
Read MoreFashion Sense
We at Promo Marketing understand that summer living isn’t always easy for our readers—particularly for those trying to fulfill the hot-weather wardrobe demands of fickle clients. Sure, a basic crew-neck tee will never go out of style, but what happens when your customer wants to outshine the competition with something bold and fresh? We’ve got expert insights into the T-shirts and tanks that will make your apparel programs sizzle.
Read MoreCommunity Spotlight: Proforma IDology Marketing Group
Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Keith Steiniger, president/owner of Proforma IDology Marketing Group, Lenexa, Kan., to learn about the Tour de Hope, an annual cycling event Steiniger helped start four years ago to raise money for local charities. The charity Tour de Hope has raised funds for the past three years is The Hope Center, a charter school in an underserved community.
Read MoreEasy Cruising: 3 Automotive Promotions That Work
Long work commutes and heavy traffic patterns cause automobiles to be second homes to some people, which means the automotive market is large for promotional products. We spoke to Janet Trachter, vice president of sales and marketing for Superex, Toronto, Canada, and Paul Dubois, general manager for Ready 4 Kits, Keene, N.H., to find out what three automotive promotional products sell best.
Read MorePlay Like a Champion
In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.
Read MoreBack to School
According to the National Center for Educational Statistics, an estimated 21 million students attended American colleges and universities in 2014. This is an increase of approximately 5.7 million students since fall of 2000. In 2011 through 2012, there were approximately 13,600 public school districts in America, with more than 98,300 public schools. In fall 2011 there were approximately 30,900 private schools.
Read MoreSweda Announces New President/CEO
Sweda Company LLC, City of Industry, Calif., announced change and progression in management today.
Read MorePM Video Battle: Myron Promotional Products Versus HALO Branded Solutions
It’s Myron Promotional Products versus HALO Branded Solutions in this week’s Video Battle!
Read MoreLes Dorfman Joins High Caliber Line as Vice President of Sales and Marketing
Top 40 industry supplier High Caliber Line, Irwindale, Calif., today announced the addition of Les Dorfman as vice president of sales and marketing.
Les has more than 33 years of experience in the industry, and previously served as senior vice president of sales and business development at Visions/Awardcraft. Previous to that role Les was one of the owners of industry leader AITG for 28 years. Les has also served on many industry committees and boards and is an honorary life member of SAAC.
Les looks forward to being part of Team High Caliber and helping this Top 40 supplier grow to new heights.
Read MoreIs There a Way to Handle Sales Taxes in QuickBooks If You Owe Multiple Government Agencies?
Yes, QuickBooks allows you to set up each portion of sales taxes separately as a sales tax item and then as a group sales tax. For instance, in North Carolina we must collect sales tax for state, county and transit taxes.
Read More