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  • December 23, 2025 Summer Gould
    Direct-Mail Predictions for 2026
    Here are the practical, grounded trends that could shape direct mail in...
    Featured News Homepage News 
  • December 23, 2025 Tim Andrews
    Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews
    AI is a game-changing innovation, but the real power lies in how...
    Featured News Homepage News 
  • December 23, 2025 Sara Lavenduski
    PCNA Promotes Emily Douglas to VP of Revenue Operations
    Douglas joined the Counselor Top 40 supplier in 2018 and was most...
    Featured News Homepage News Just Hired 
  • December 23, 2025 Cassie Green
    Making Sense of M&A Activity in the Apparel Decorating Community
    A quick word on mergers and acquisitions in the apparel industry and...
    Apparel Featured News Homepage News 
  • December 22, 2025 Gabby Houck
    Wide-Format Printer Color Reflections’ Eric Burger Discusses Early Days & Growth
    Eric Berger, owner of Color Reflections, discusses the company's early days, its...
    Featured News Homepage News 
Direct-Mail Predictions for 2026

Direct-Mail Predictions for 2026

December 23, 2025
Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

Why People Are Still the Future...

December 23, 2025
PCNA Promotes Emily Douglas to VP of Revenue Operations

PCNA Promotes Emily Douglas to VP...

December 23, 2025
Making Sense of M&A Activity in the Apparel Decorating Community

Making Sense of M&A Activity in...

December 23, 2025

Fruit of the Loom To Stop Selling Namesake Brand in Promo Market, Suppliers Say

FOTL’s JERZEES and Russell Athletic brands, however, will continue to be available in the space, according to Counselor Top 40 suppliers S&S Activewear and alphabrode

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Light Up Your Gifting With SCX Innovative Design™ Products

Most of us would feel lost without technology nearby. In fact, the average American household with internet access has 17 connected devices. With all that electronic power at our fingertips, tech accessories are daily must-haves that appeal to a wide variety of people, which makes them an ideal choice when gift-giving occasions arise.

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What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the box (or can, or bottle).

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Promo Insiders: 5 Big Takeaways From the ASI Power Summit

AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promo industry.

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It Goes Really Fast!

Reflecting on 49 years in the printing industry, Bill Gillespie shares one hope for today’s print professionals.

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Color Management for Wide-Format Printing

For the wide-format and signage segment of the print industry, color management has come a long way. When the technology was brand new and the quality was … questionable at times.

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Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

If you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel nuggets, this is your Halloween to shine.

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Far From Cookie-Cutter: Lasting Brand Opportunities with Food Promos

Corporate and consumer food gift sales reached $33 billion in 2021, according to Edible Arrangements. The tally is expected to keep growing as companies increasingly use food gifts to maintain relationships with clients, employees and partners.

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Legal Battle Over New Independent Contractor Rule Intensifies

Enacted this year, the regulations have drawn criticism and praise from promo professionals and face a handful of court challenges, including a fresh appeal in one case.

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5 Direct Mail Marketing Predictions for 2025

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age.

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