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  • July 15, 2026 Summer Gould
    How Today’s Best Marketers Are Rethinking Direct Mail
    The best direct mail marketers aren't necessarily spending more money. They're thinking...
    Direct Mail Featured News Homepage News 
  • July 15, 2026 Sara Lavenduski
    ASI Show Comes to Chicago Next Week
    Attendees can participate in education sessions, explore supplier exhibits and hear from...
    Featured News Homepage News 
  • July 15, 2026 Branding Together
    Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
    Rick Roth of Mirror Image and The Ink Kitchen reflects on his...
    Featured News Homepage News 
  • July 14, 2026 Tara Lerman
    Kirk Ross Joins ASB To Lead Partnership Growth
    Ross comes to the Counselor Top 40 distributor as a consultant, bringing...
    Distributor News Featured News Homepage News 
  • July 14, 2026 Hannah Rosenberger
    Industry Sales Grow 2.5% in Q2 as Business Pressures Persist
    Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions...
    Featured News Homepage News 
Finding Promo Prospects Everywhere

Finding Promo Prospects Everywhere

July 15, 2026
How Today’s Best Marketers Are Rethinking Direct Mail

How Today’s Best Marketers Are Rethinking...

July 15, 2026
ASI Show Comes to Chicago Next Week

ASI Show Comes to Chicago Next...

July 15, 2026
Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact

Branding Together: A Decorated-Apparel Industry Legend...

July 15, 2026

U.S. & China Officials Scheduled To Start Trade Talks in Switzerland This Weekend

The talks could center on de-escalating current trade tensions over tariffs and related issues. Some reports indicated a possible tariff reduction could be in the cards.

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6 Tips for Discussing Tariffs With End-Clients

Industry distributors can use these strategies to educate and connect with clients on a complex topic.

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Gill Studios Names Jeff Furminger President & CEO

The industry veteran will take over for Jamie Fain following his retirement on May 1.

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Why Premium Sunscreen Is the Summer’s Hottest Sales Opportunity

This summer sales season, it’s all about SPF. Heat up your sales numbers by presenting your clients premium sunscreen products.

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From Strangers to Customers: The Friendship Principle in Sales

May 7, 2025May 7, 2025 Bob Saunders

Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.

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Managementbob saunders, Management

Starline Partners With Drinkware Maker Symglass

The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free products, which are made from renewable plant-based materials, to the promo space.

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S&S Activewear Partners With vineyard vines & Marmot

The Counselor Top 40 supplier said the moves deepen its portfolio of name brand apparel offerings.

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How Randy Carr & World Emblem Are Mitigating the Impact of Tariffs

The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.

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Culture: Driver of Success or Failure

A number of studies have shown a positive relationship between culture and performance. Let’s explore important tips to help build the great culture that drives the success we desire.

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Why Do Clients Choose Who They Choose?

My competitor failed to understand what our client was saying. He missed hearing “why clients choose who they choose.”

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