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  • July 9, 2026 Hannah Rosenberger
    European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges
    ASI Research’s fourth annual study of the European market found highly uneven...
    Featured News Homepage News 
  • July 9, 2026 Brendan Menapace
    Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
    Don Swope and Brian Vella are military veterans who have used the...
    Featured News Homepage News 
  • July 8, 2026 Tara Lerman
    Stahls’ Launches Line of Debossed Leather Patches To Meet Growing Demand for Retail-Inspired Promo
    The products can be used on garments, headwear and hard goods, the...
    Featured News Homepage News 
  • July 8, 2026 Tara Lerman
    Consumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance
    Starting this week, the U.S. government agency will require importers to submit...
    Featured News Homepage News 
  • July 6, 2026 Tara Lerman
    What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
    They're high-spend events, making them ripe opportunities for promo.
    Featured News Homepage News 
Royal Apparel Launches Basic Supply Co., a New Sourcing Division

Royal Apparel Launches Basic Supply Co.,...

July 9, 2026
Printing’s Alive: Matt Wolff on the Nostalgia of Tickets, Mental Health in Print & Finding Joy in Challenges

Printing’s Alive: Matt Wolff on the...

July 9, 2026
European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges

European Distributor Sales Top $14.8B in...

July 9, 2026
Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry

Military Veteran Promo Pros Share the...

July 9, 2026

Q&A: The Basic Mechanics of Import Tariffs & Customs Clearance

A logistics broker offers direction on how to properly bring foreign-made products through U.S. customs as questions proliferate given new import duties.

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The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stewardship.

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Nominate Now for the 2025 Counselor Promo Campaign Awards

We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.

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AI Generative Art in 2025: Integration, Ethics & Originality

We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced. 

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The Ultimate Promo Bag Bestsellers List

There’s a lot of promo bag options out there. Save time searching and speak to common client needs with these top 10 bag styles from American Ad Bag (asi/35290). Grocery Tote Bags Bags used for running errands and lugging heavy groceries need to be durable and designed for the job. That’s why these grocery tote bags from American Ad Bag make such great sells. These heavy-duty and insulated styles also feature a poly board insert for greater reinforcement when filled with heavy grocery items. Learn More

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Stahls’ Names Thomas Heuer EMEA Director of Sales

Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.

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Proforma Restructures Brand Department, Promotes Team Members

The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.

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The Next 5 Years: Personalization

Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.

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The Comparison Trap

April 24, 2025April 24, 2025 Greg Muzzillo

One of the best ways to motivate yourself to the next level of success is to hang out with people who have already achieved that and more. However, it is very important not to compare yourself to them.

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Homepage NewsComparison, Management, Mental health

Court Denies Restraining Order That Would Have Temporarily Halted Tariffs; New Lawsuit Filed

It’s a preliminary legal win for the Trump administration. Still, the case brought by Liberty Justice Center remains in play, and 12 states have jointly filed a new lawsuit over the levies.

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