We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email. The handwritten card seems to be the new way to cut through the clutter that we created by trying to reach buyers on their terms. The irony is that the everyday interpersonal medium from our pre-1990s world is becoming a little more exciting simply due to its rarity.
Read MoreMeridian PO Finance LLC, senior secured lender to Camsing Global LLC, has agreed to sell all of the assets of Camsing Global LLC to Capital Supply Group Inc.
Read MoreFersten Worldwide, Champlain, N.Y., has hired Sandy Baer and Beth Timbers for its sales team Baer will represent Fersten Worldwide and FILA Golf in the Great Toronto Area west territory while Timbers will handle the east territory. The territories are split by Highway 400.
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As a result of growing annual sales by more than $100,000, Hub Pen Company, Braintree, Mass., received Proforma’s Centurion Award. Mike McMillian, Hub Pen’s director of national accounts, accepted the award during Proforma’s 27th annual Convention and Family Reunion in Grapevine, Texas.
Read MoreStarline Inc., Grand Island, N.Y., announced the hiring of DeChelle Lauria as its regional sales manager of the midwest central territory, which includes Illinois, Indiana and southern Wisconsin.
Read MoreThis week’s video battle pits 3-time champ Gill Studios Inc. against Starline Inc.’s icy antics.
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Proper labeling of promotional products is a big deal. While sourcing, the proper risk assessment of any product must include planned usage group as well as delivery destination.
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Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
Read MoreThe marketing fulfillment division, Global Promotions and Incentives, of ASW Global, Akron, Ohio, will expand with the acquisition of Indianapolis-based firm, Main Event Merchandise Group.
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