Eighty-eight percent of consumers recall advertisers on promotional products, and 85 percent of promotional-product recipients have done business with the advertiser from whom they received the product, according to the Promotional Products Association International (PPAI) study, The Influence of Promotional Products on Consumer Behavior.
Read MoreCleggPromo Inc. Expands Sales Team
CleggPromo Inc. announced two of its latest additions to its inside sales team. Both Derek Callier, West Coast account manager, and Theresa Grenke, account manager, came aboard in February.
Read MorePM Video Battle: ePromos’ Snowball Spring Versus Debco’s Incredible Infomercial
In this week’s video battle, it’s Debco’s terrific infomercial spoof versus ePromos’ snowy springtime celebration.
Read MorePrime Line Hires Account Manager to Lead New Initiative
Prime Line, Bridgeport, Conn., named Michael Reisbaum as its newest national sales manager. A 20-year industry veteran, Reisbaum will head the supplier’s new initiative to expand its sales and marketing approach to more distributors.
Read MoreLeed’s Joins Pinterest to Showcase Retail Trends
Led by the in-house product design team at Leed’s, New Kensington, Pa., the Pinterest page for Leed’s will highlight popular fashion and retail trends to assist distributors with staying ahead of trends.
Read MorePromotional Products: If It Ain’t Broke, Leave It Be
I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).
Read MoreA “Condemned” Supplier Shares the Truth!
There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with. However, some companies are being judged by what people perceive is really happening, without an understanding of what is actually happening.
Read MoreCrown Products Announces Two New Factory Sales Representatives
Crown Products has announced the additions of Courtney Vokovich and Nikki Klein as regional sales managers.
Read MoreHelm Join’s QCA’s Distributor Advocacy Council
Quality Certification Alliance (QCA), the promotional products industry’s only independent, non-governmental accreditation organization, announced that Helm has joined the Distributor Advocacy Council.
Read MoreMarketing World Specialties Joins The Vernon Company
Rose Thron, owner of Marketing World Specialties in Melbourne, Fla., has recently aligned her successful distributorship with The Vernon Company, Newton, Iowa. Thron will continue to maintain the Marketing World Specialties corporate identity while representing The Vernon Company.
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