Out of Network

Promo Marketing had certain expectations when interviewing sources for the health care feature: We’d hear about hospitals and sunscreen, mostly. While we did hear about those, we learned something new: Health care promotions no longer revolve around health care companies or products. The most successful wellness-related promotions were ones for companies outside of the health care market that used items not typically seen at hospitals and health centers. Here’s how to tackle the health care market from the outside.

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The Trendy & T-shirted

It felt like spring would never get here, but it’s finally time to put those sweaters and heavy jackets away and pull out the tanks and sandals. In the promo industry, we plan months in advance, so selling your clients apparel that is not in-season is common, but you have to make sure you keep them in style too. You may feel more comfortable suggesting basic T-shirts and tanks since they are wardrobe staples, but why not toss some trendy alternatives at your clients to give them some hip exposure?

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My Best Promotion

Safety promotions are a popular topic in My Best Promotion. Whatever the reason is—be it their effectiveness, lucrativeness, or ease of execution—everyone wants to talk and learn about safety promotions. Kirby Hasseman, president of Hasseman Marketing & Communications, Coshocton, Ohio, shared another great safety incentive program for the My Best Promotion collection.

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Quad/Graphics to Acquire Brown Printing Company

Quad/Graphics Inc., Sussex, Wis., and Brown Printing Company today jointly announced a definitive agreement whereby Quad/Graphics will acquire Brown, which serves premier publishers and catalogers with printing, distribution and integrated media solutions.

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Midnite Snax Completes Move to New Headquarters

Midnite Snax announced that it has relocated to a new, state-of-the-art 75,000 sq. ft. manufacturing and production facility in Bethpage, N.Y. The new headquarters has been custom built with the highest of food safety standards and has achieved Safe Quality Food Level 2 Certification (SQF), a rarity in the promotional products industry.

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