Going Guerrilla: Some Do’s and Don’ts of Guerrilla Marketing

I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out. 

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Promotional Products as an Engagement Strategy: Part 3 of 3

For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.

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