Hub Pen Company announced the addition of Tim Earle of The Imprint Agency, to its growing list of multi-line representatives. Earle will cover Northern California and Northern Nevada.
Read MoreThe Amazing Fashion: 3 Gatsby-inspired Looks
The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products industry?
Read MoreHelp! My Customers Know the Codes
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry’s pricing codes. Here’s my advice on how to respond.
Read MoreA Blog of a Different Color
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly add to our message. If not used properly, color can take away from what we’re trying to emphasize.
Read MoreEntertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
Read MoreGrand Prize Winner of Ash City’s CORE365 Contest Announced
Ash City has announced the grand prize winner of the company’s “Win More With CORE365” contest. Trudy McAuley received the incredible news that she has won a customizable dream vacation worth $7,500.
Read MoreBarker Specialty Holds Annual Vendor Appreciation Dinner
On April 9, 2013, Barker Specialty Company, Cheshire, Conn., hosted its Annual Vendor Dinner with nearly 100 suppliers in attendance.
Read MoreInnerWorkings Signs Print Management Agreement with Young & Rubicam in Mexico
InnerWorkings announced a new print management agreement with Young & Rubicam Mexico, a leading marketing communications company. The agreement is intended to achieve significant cost savings for Young & Rubicam.
Read MoreStaples Inc. Appoints Faisal Masud as Executive Vice President, Global E-Commerce
Staples Inc. announced that Faisal Masud has been appointed executive vice president of global e-commerce, effective May 20, 2013. In this newly created role, Masud will be responsible for leading online and digital growth. He will report to Demos Parneros, president of North American stores and online for Staples.
Read MoreCrystal D Launches New Business Building Tool for Dealers
Crystal D has launched a new business building tool for dealers, the Employee Engagement Starter Guide. The Employee Engagement Starter Guide is a short, 27-page guide that includes detailed statistics about the benefits of employee engagement programs.
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