The Empowerment Marketing Conversation

Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.

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Crystal D Recognizes First Quarter WOW Champs

Crystal D, St. Paul, Minn., recognized five employees as the first quarter WOW Champs during a company meeting held on March 8. The WOW Champs are nominated by their peers for exemplifying one of Crystal D’s five core values: integrity, quality, respect, commitment, and passion. The WOW Champs are in the running to be named one of Crystal D’s 2013 Value Champions at the annual WOW Day event held in January 2014.

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Points of Light Introduces New Essentials Line

Fairfield, New Jersey-based supplier Points of Light recently unveiled its new Essentials line, which will debut at Expo East in Atlantic City, N.J., from May 20-22. A recent investment in digital print technology will allow Points of Light to offer full-color decoration on all products in the Essentials line, as well as on many products from the regular line, at a minimal charge.

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