The Specialty Advertising Association of California recently announced a major prize drawing for those who attend its education events at the 2013 SAAC Show. More than $5,000 in prizes will be given away, including a grand prize that offers a choice of a home entertainment setup, an Apple computer package, a …
Read MoreBars and Restaurants Challenge Michigan Law Banning Promotional Products, Part 1
A 1998 Michigan law says that bars and restaurants are not allowed to use promotional products featuring alcohol brand logos. Promo Marketing looks into the specifics of the Michigan Liquor Control Code Act and talks to the people who are trying to change it.
Read MoreThe Book Company Introduces Industry-exclusive POP Journal Series
The Book Company announced the introduction of its POP journal collection that was specifically designed for the promotional products marketplace and feature five distinct cover and color options.
Read MoreAmsterdam Printing Celebrates 115 Years as a Leader in Promotional Products
Amsterdam Printing, Amsterdam, N.Y., is embarking on its 115th anniversary. This year, Amsterdam Printing will celebrate their customer relationships, quality products, employees and partnerships.
Read MoreHub Pen Company Hires Tim Earle as Multiline Rep for Northern California and Northern Nevada
Hub Pen Company announced the addition of Tim Earle of The Imprint Agency, to its growing list of multi-line representatives. Earle will cover Northern California and Northern Nevada.
Read MoreThe Amazing Fashion: 3 Gatsby-inspired Looks
The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products industry?
Read MoreHelp! My Customers Know the Codes
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry’s pricing codes. Here’s my advice on how to respond.
Read MoreA Blog of a Different Color
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly add to our message. If not used properly, color can take away from what we’re trying to emphasize.
Read MoreEntertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
Read MoreGrand Prize Winner of Ash City’s CORE365 Contest Announced
Ash City has announced the grand prize winner of the company’s “Win More With CORE365” contest. Trudy McAuley received the incredible news that she has won a customizable dream vacation worth $7,500.
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