We all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.
Read MoreWatering Down the Message: 3 Marketing Mistakes from Maker’s Mark
Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Read MoreTell Your Story by Answering Four Questions
Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreMayor of Newton, Iowa Issues Promotional Products Work! Week Proclamation
Mayor Michael L. Hansen was joined by promotional products distributors the Vernon Company, Newton Manufacturing Company and Maxim Advertising to proclaim the week of Feb. 25 through March 1, 2013, as Promotional Products Work! Week, in Newton, Iowa.
Read MoreFormer SVP Global Strategic Marketing at Elavon Joins L.A. T Sportswear Inc.
L.A. T Sportswear Inc. announced the new hire of Rebecca Clements as chief marketing officer, effective immediately. Clements comes to L.A. T Sportswear Inc. from Elavon, where she served as senior vice president of global strategic marketing. She brings more than 17 years of experience in strategic marketing, pricing strategy, strategic partnerships, product development and marketplace positioning.
Read MoreFossil Reports Record Fourth Quarter and Full Year 2012 Results
Fossil Inc., the parent company of Fossil Corporate Markets, reported its financial results for the fourth quarter and fiscal year ended December 29, 2012. The company reported that net sales for both the quarter and the year grew, with record earnings of $151.1 million for the fourth quarter of 2012.
Read MoreVisstun Announces $500 Winner of 2013 PPAI Expo Contest
Visstun announced the $500 grand prize winner of the cup contest that ran during the 2013 PPAI Expo in Las Vegas. The grand prize winner was Andy Lantzman with HDS Marketing out of Pennsylvania. Every entry was eligible to win a variety of prizes including discounts on Visstun orders.
Read MorePicnic Time Inc. Wins Top Awards for Excellence at Las Vegas Expo
Picnic Time Inc., a supplier in Moorpark, Calif., won the gold in the 2013 Suppliers Star category and tied for first place in the Suppliers Achievement Award Competition sponsored by Promotional Products Association International.
Read MoreWhat Sequestration Could Mean For Small Businesses
A series of across-the-board federal budget cuts is set to go into effect this Friday, March 1. The process of sequestration would see the federal government reduce spending by $1.2 trillion over the next 10 years, but what does it mean for your business?
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