Balen joined the supplier in 2005 and has since become instrumental in operations and sourcing strategy.
Read MoreSRG Promotes Rajanathan Balen to EVP of Global Trade
Better Shop Productivity Starts With a Fresh Crew
Most shop owners look at their inks, threads, or equipment settings to solve for quality, but we often overlook the most unpredictable variable in the shop: operator fatigue.
Read MoreBuyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can do about it.
Read MoreASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.
Read MoreExpansion Without Overextension: How To Build a Thriving One-Stop Shop
Here’s how to become a “one-stop shop” without compromising quality or wasting your energy.
Read MoreUniversal Unilink Concludes Successful Annual Hosted-Buyer Conference
The event, Universal Connect 2026, also recognized outstanding supplier and member achievements.
Read MoreFrom Branded Signs to Dollar Signs: Displays As Sales Opportunity
Effectively using displays of all shapes and sizes is a built-in chance for added sales.
Read MorePrinting Name Badges: Choosing the Right Decoration Method
They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.
Read MoreGifting & Direct Mail Platform Sendoso Acquires Merch.co
The deal marks Sendoso’s third acquisition in just over two years.
Read MoreASB Names Lori Rogge as Senior Director of Sales Support
Rogge has been with the Counselor Top 40 distributor for 28 years.
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