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  • June 25, 2026 Cassie Green
    Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?
    Apparelist Content Director Cassie Green asked people to offer their thoughts on...
    Featured News Homepage News 
  • June 25, 2026 Brendan Menapace
    S&S Announces New Brand Identity
    The Counselor Top 40 supplier says the rebrand better reflects its array...
    Featured News Homepage News 
  • June 25, 2026 Tara Lerman
    L2 Brands Acquires National Park-Inspired Brand Wild Tribute
    The deal expands L2’s footprint in the conservation space.
    Featured News Homepage News 
  • June 24, 2026 Brendan Menapace
    The Vernon Company Taps Michelle Flesher To Lead Corporate Programs
    Flesher brings more than 20 years of B2B account management experience to...
    Featured News Homepage News 
  • June 24, 2026 Marshall Atkinson
    Everybody Loves Print on Demand Until the Orders Show Up
    Shops that struggle with POD often discover that their biggest challenge isn't...
    Apparel Featured News Homepage News 
Your Website Is a Career Destination

Your Website Is a Career Destination

June 25, 2026
Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?

Man on the Street: If You...

June 25, 2026
S&S Announces New Brand Identity

S&S Announces New Brand Identity

June 25, 2026
L2 Brands Acquires National Park-Inspired Brand Wild Tribute

L2 Brands Acquires National Park-Inspired Brand...

June 25, 2026

Promo Insiders: Navigating Supply Chain Instability With Sunscope’s Dilip Bhavnani

As the war in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.

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Boundless Inks a Deal To Acquire Wet Paint Group

The Counselor Top 40 distributor says the deal will enhance its onsite brand experience and event activation capabilities.

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The Easiest Durable Label Sale You’ll Ever Make

April 30, 2026April 30, 2026 Will Prettyman

The easiest durable label sale is to a customer who’s already experienced label failure, and that happens more often than you might think.

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Homepage NewsLabels, will prettyman, wise

Color Matching for Water-Based Ink

Jesse Poteet, Startup Screen Printing, breaks down the specific color-matching considerations that must be made when using water-based ink for screen printing.

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Becoming California’s ‘Printer of Choice’

California’s Office of State Publishing — the nation’s second largest in-plant — is shedding “business as usual” and embracing growth, modernization, and a culture-first strategy.

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6 Ways To Provide a Streamlined Client Experience

In this course on the ASI Learning Network, Bill Petrie of brandivate walks promo companies through best practices for offering noteworthy customer service in a crowded industry.

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Goldstar Announces East Coast Fulfillment Center & New Website Platform as Part of ‘Strategic Expansion’

The announcement comes just a couple weeks after the Counselor Top 40 supplier said it would transition away from an all-inclusive pricing model.

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The ‘Golden Age’ of Inkjet Printing

The largest Inkjet Summit to date kicked off on Monday night with a jam-packed room for the opening sessions.

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Cutter & Buck Parent Company Reports 6.6% Growth

New Wave Group, the Counselor Top 40 supplier’s Swedish owner, said sport and leisure sales grew by 0.9%, with Cutter & Buck’s organic growth contributing to that figure.

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‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress

On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.

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