ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week, we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
Read More
In an attempt to check in on you, your boss walks past your desk and tosses out a lazy, “How’s business?” You answer, then provide just enough information for her to walk away satisfied. The last thing you need is commentary on your sales…
Read More
Big Frog Custom T-shirts & More, a retail-facing custom apparel business, is expanding into hard goods. President and CEO Tina Bacon-DeFrece explains the process and pain points throughout the transition.
Read More
It’s a sales ethos carved into the commandments of doing business. “The customer is always right.” But, hear us out, what if it’s also kind of, well, wrong?
Read More
All items are made to order through SoundCloud, and the entertainers keep 100% of their profits, the streaming service said.
Read More
The Eagan, MN-based supplier launched its 2025 catalog, featuring garments using bluesign-approved fabrics.
Read More
If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
Read More
It’s another strong reminder to companies in the print and promo space to ensure their supply chains don’t touch the Xinjiang region.
Read More
There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…
Read More
I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…
Read More
