Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use brand-name appeal, modern wellness culture and more to create an impactful year-end campaign.
Read MoreASI Show Chicago 2026: Holiday Gifting Trends
ASI Show Chicago 2026: Set Your Business Up for Future Success
Jamie Watson, COO of Certified Marketing Consultants, shared top strategies for increasing the long-term value of promo companies.
Read MoreU.S. Announces New Tariffs on Canadian Goods
The 50% levies on a slew of products will go into effect in 30 days.
Read More3 Trends To Watch in Promo Hard Goods
New takes on already-popular products are becoming more common this summer.
Read MoreWorld Cup & America250 Drive Fastest-Growing ESP Searches in Q2
Summer essentials and viral social media products like NeeDohs and hacky sacks also shaped distributors’ ESP searches in the second quarter.
Read MoreSnugZ USA Announces Partnership With Zapped Headwear
The Counselor Top 40 supplier says the brand’s premium materials and modern styling match what distributors and end-buyers are looking for.
Read MoreCreative Solutions Names Rob Ross CEO
Ross said Creative Solutions is one of the “best-kept secrets” in the promotional products industry.
Read MoreFrom AI to B2: How Printers Will Stay Competitive
The annual thINK Ahead conference took place this week with a focus on growth, opportunities, AI and the new varioPRESS iV7 debut.
Read MoreKoozie Group Adds U Brands to Retail Portfolio
The Counselor Top 40 supplier will be offering four metal pens from the retail stationery brand.
Read MoreASI’s 2026 Ad Impressions Study: Product Impressions
Exclusive research from ASI explores the powerful impact and influence of promotional products.
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