After selecting Caitlin Clark with the first pick of the WNBA Draft, the Indiana Fever immediately started selling Clark-branded merchandise and apparel, celebrating the “Caitlin Clark Effect.”
Read MoreLove At First Sight: Using Packaging to Make a Lasting Impression
A branding experience starts with packaging. Especially in the age of unboxing videos, packaging that stands out is necessary to make a lasting impact.
Read MoreThere’s A Bunch of Tropicana Casino Memorabilia on eBay Already
With the Tropicana casino and hotel in Las Vegas set for implosion, people are turning to eBay to buy and sell branded memorabilia.
Read More2024 State of the Industry: Buyer Habits, The Election, and What’s to Come
Our annual analysis of the societal and economic factors at play in the promotional products industry and beyond, giving suppliers and distributors a look at what’s currently happening and what’s to come.
Read MoreLessons from a Lobster
It’s not often we stop and think about what kinds of business lessons can be taught by Mother Nature. One of the most intriguing analogies for business growth and entrepreneurship, in my opinion, comes from the book “Grow Like a Lobster,” authored by Joshua Dick. Below are highlights from some of his key concepts –…
Read MoreLAT Apparel Welcomes Rachel Newman as Chief Commercial Officer
LAT Apparel, Ball Ground, Georgia, announced that Rachel Newman has joined the LAT Apparel team as its chief commercial officer.
Read MoreFreshen Up Your Spring Sales with Innovative Imprinting and Artistic Branding
Springtime is a season of growth, rejuvenation, and welcoming in everything new. It’s a time for promotional products distributors (PPDs) to freshen their offerings, bringing new styles and decorating methods to their customers. What better way to do that than to partner with a supplier that truly knows what it means to bring something new…
Read MoreThe Penguins Commemorated the Great Bobblehead Heist With a Six-Foot Bobblehead
After 19,000 Jaromir Jagr bobbleheads were stolen and then returned to the Pittsburgh Penguins, the team got a six-foot bobblehead to celebrate.
Read MoreProforma Chief Sales Officer Greg Armstrong Appointed to President of Proforma GPS
Proforma, Cleveland, Ohio, announced Greg Armstrong, chief sales officer at Proforma’s Worldwide Support Center, will be stepping up to the position of president at Proforma GPS, a Proforma distributorship owned by Steve and Donna Raucher. Armstrong’s move is a testament to the enduring strength and loyalty representative of the…
Read MoreIs Your Decorator Stealing Clients?
Imagine this: You’ve spent months, even years, building a solid relationship with your clients, only to have them snatched away right under your nose. This nightmare scenario happens more often than you think in the world of promotional product reselling, especially when your apparel decorator plays both sides of the field. But what if the culprit behind your vanishing clients is, in fact, your current decorator?
Read More