AIA Corporation (AIA) recently announced the expansion of its marketing team with the appointment of industry veteran Stacy Price as the new vice president of marketing. In this role, Price will lead the marketing team, overseeing strategy development and execution, brand awareness, public relations and integrated marketing efforts…
Read MoreIt seems that the new way to put your brand in front of people is to literally house them, putting people in the middle of an advertisement. We’ve seen it with Taco Bell’s hotel, the Moe’s Miami hotel room and the Barbie RV, among others. Now, even more branded hotel experiences are popping up across the world…
Read MoreIf you haven’t heard of the Trend Setter styles before, these are double-walled vacuum insulated bottles made with pro-grade stainless steel. And if you’re looking to incorporate full-color photographs and graphics into a campaign, look no further, because 4 color-process is your best option…
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iPROMOTEu, Wayland, Massachusetts, has hired Laura High as vice president of marketing. High will be responsible for leading iPROMOTEu’s marketing team and overall marketing strategy to enhance the affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools…
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Numo announced that it has partnered with Created Co. to bring the retail drinkware brand’s products to the promo industry. The stainless line includes a Cold Cup, 12 oz. Tumbler, 16 oz. Tumbler and a Camp Mug, all in retail-style packaging. The box for each item includes a window that allows the consumer a sneak peek. ..
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Think of growing your business as growing a garden. It doesn’t happen overnight. It takes time and care. Working on it a little every day will reap results before you know it. You might need someone to teach you what to do and how to do it, so get help if that’s the case. Just make sure it’s someone who is already getting organic leads…
Read MoreMarkets were braced for prolonged supply chain issues through 2022, but recently there were some reasons for optimism. Some experts think that was just a temporary reprieve, though, as strict COVID lockdowns in Shanghai—home of the world’s largest port—and the looming threat of West Coast port workers going on strike could once again snarl ocean shipping…
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Showdown Displays, Brooklyn Center, Minnesota, announced the recent promotion of Chad Rizzo to strategic account manager. Rizzo joined Showdown in 2017 as a territory sales manager based in Texas. He quickly began developing strong relationships with Showdown’s distributor partners throughout the Southwest, growing his business consistently year-over-year…
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Logomark and Eddie Bauer announced an exclusive partnership for the distribution of Eddie Bauer drinkware into the U.S. and Canadian promotional markets. Eddie Bauer, established in 1920 in Seattle by Pacific Northwest outdoorsman Eddie Bauer, was the first to patent a quilted down jacket, and has since developed a reputation for producing quality, durable, and…
Read MoreThe European Union is moving closer to mandating that all electronic devices requiring chargers use USB-C as a standard interface. This would decrease demand for chargers and limit waste.
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