Koozie Group, Clearwater, Florida, realizes the importance of having a diverse workforce where everyone feels welcome to share their perspectives and ideas. That’s why fostering diversity and inclusion is one of the four key areas of Keep it. Give it., Koozie Group’s vision for positive social impact and increased sustainability…
Read MoreOnce in a while, it pays to get back to basics. It might not unlock some magical secret to business growth, but it might spark some new ideas or provide some fresh perspective on your current strategy. Best of all, it doesn’t take that much time or effort to do. Here are two examples that, while simple, could have big benefits for your business…
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Team Phun, a brand-building and promotional products company with offices on both coasts, announced the promotion of Brittany Aanestad to brand sales manager. Aanestad joined the Team Phun San Diego crew in 2020 as a brand consultant, bringing over 13 years of experience in hospitality and 10 years in sales and marketing…
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Redwood Classics Apparel, Toronto, and Preloved have teamed up to turn something old into a brand new collection, using unexpected materials that had a very finite shelf life. After Toronto hosted the Pan Am Games in 2015, the city found itself with hundreds of leftover street pole banners. This isn’t a new problem for…
Read MoreCompanies are faced with new challenges when it comes to hiring and retaining workers. Every industry needs to design and implement a thoughtful onboarding experience. It’s the difference between having a fully staffed company and one that is overworked and overburdened. Here are five ideas we are seeing regarding employee onboarding trends…
Read MoreAfter 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time…
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Throughout her time with IMAGEN Brands, Joyce Anglin has forged numerous friendships, made too many good memories to count and has always lent a helping hand whenever needed. To say that she enjoys her job and working for the company would be an understatement, especially given the major career milestone that she recently achieved…
Read MoreYou—your attitude, how you respond to outside forces and your work ethic—are the most critical factor in determining your success. Realizing that you are ultimately responsible for your prosperity—or demise—is the first step in creating a brand that matters to your clients…
Read MoreElon Musk commemorated the opening of the new Tesla “Gigafactory” outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron…
Read MoreNetflix has made sure its content extends far beyond the confines of your TV or computer screen, and its latest effort is a line of apparel and merchandise inspired by “Bridgerton,” the popular period drama created by Shonda Rhimes. The collection is available at Bloomingdales, where fans can shop and sip Earl Grey at a tea bar…
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