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  • June 25, 2026 Cassie Green
    Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?
    Apparelist Content Director Cassie Green asked people to offer their thoughts on...
    Featured News Homepage News 
  • June 25, 2026 Brendan Menapace
    S&S Announces New Brand Identity
    The Counselor Top 40 supplier says the rebrand better reflects its array...
    Featured News Homepage News 
  • June 25, 2026 Tara Lerman
    L2 Brands Acquires National Park-Inspired Brand Wild Tribute
    The deal expands L2’s footprint in the conservation space.
    Featured News Homepage News 
  • June 24, 2026 Brendan Menapace
    The Vernon Company Taps Michelle Flesher To Lead Corporate Programs
    Flesher brings more than 20 years of B2B account management experience to...
    Featured News Homepage News 
  • June 24, 2026 Marshall Atkinson
    Everybody Loves Print on Demand Until the Orders Show Up
    Shops that struggle with POD often discover that their biggest challenge isn't...
    Apparel Featured News Homepage News 
Your Website Is a Career Destination

Your Website Is a Career Destination

June 25, 2026
Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?

Man on the Street: If You...

June 25, 2026
S&S Announces New Brand Identity

S&S Announces New Brand Identity

June 25, 2026
L2 Brands Acquires National Park-Inspired Brand Wild Tribute

L2 Brands Acquires National Park-Inspired Brand...

June 25, 2026

Home Field Advantage: Welcoming Prospects to Your Facility

A recent visit to a highly successful client company reminds me of an important but often overlooked element of business success: The impression your work environment makes on visitors!

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Trump Administration Announces New Tariff Rules on Steel, Aluminum & Copper

In the announcement, the president said the proposed tariffs, some as high as 50%, were a matter of national security.

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Fully Promoted Expands Global Presence With New Franchise in India

The Counselor Top 40 distributor plans to eventually expand to other metro areas across India, including Bangalore, Mumbai and Hyderabad.

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Convergence Corner: Jill Spencer on Closing the Gaps for Customers

The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

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Q&A: Denise Gustavson Reflects on ‘Her Imprint’ Podcast

Denise Gustavson, the editorial director of PRINTING United Alliance media brands, joined Wide-Format Impressions for a Q&A about her illustrious “Her Imprint” podcast series.

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The Market Changed. Did Your Sales Team?

The market has changed at an unprecedented rate. Your customers have changed, but a lot of print sales behaviors haven’t.

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4 Highlights From Impressions Expo Atlantic City 2026

Direct-to-film printing advancements and solutions to celebrate America’s 250th birthday were among the sights at the show geared toward apparel decorators.

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Not Your Average Promotional Notepad

April 2, 2026April 2, 2026 Bob Saunders

With digital printing capabilities, variable messaging notepads are straightforward to produce.

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Featured News, Homepage Newsnotepads, wise

Promo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future

As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.

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BELLA+CANVAS Named Coachella’s Official Blanks Provider

The apparel supplier will also be running a live activation and “Museum of Merchandise” at the popular festival.

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