Pantone, the authority on all things color, announced its 2023 Color of the Year: Viva Magenta (Pantone 18-1750). https://twitter.com/pantone/status/1598473605574270978 Each year, the Pantone Color Institute selects a shade (or two) to represent not only what color is going to be popular in product design and fashion, but also represents the current state of the world.…
Read MoreKoozie Group Sources Sustainable Paper Stock for Best-Selling Categories
The paper used by Koozie Group in most of its calendars and all of its paper mouse pads, Souvenir Sticky Note pads, and Souvenir scratch pad products now comes from facilities certified by either the Sustainable Forestry Initiative (SFI) or the Forest Stewardship Council (FSC). These two organizations are the gold standard for responsible forestry…
Read MoreCreative and Custom Bandanna Styles to Elevate Your Clients’ 2023 Branding
The flipping of the calendar to a new year is often seen as a fresh start. Many view the jump from December to January as a reason to embrace change and examine new possibilities. When it comes to promotional product campaigns, this is a great time to reflect on what’s worked in the previous year…
Read MorePeople Are Using Disney’s Custom Merchandise Platform to Support Chinese Protestors
Japan’s Disney store is now full of apparel protesting Chinese President Xi Jinping thanks to a custom merchandise and personalization feature. The T-shirt looks innocent enough: It’s just a drawing of Winnie the Pooh holding a blank piece of paper. But, it goes a lot deeper than that. Here’s some background: Protestors in China have…
Read MoreCoworking Together & Scaling Your Business in Today’s World
”Coworking is about different personalities, different entrepreneurs, and what they are looking for,” Natasha Mohan says. “Sitting down with them, understanding their business model, understanding their business goals and needs, and making them happy to engage with a company and a team that is going to help them fulfill those.” The Founder and CEO of…
Read MoreThe Impossible Dream?
Recently I was talking with a highly respected supplier and social media influencer about my blog, Million Dollar Mindset; and my video series, Million Dollar Monday. She told me that perhaps my using the word “Million Dollar” was too much. She felt that most people cannot relate to making a million dollars, even as a…
Read MoreJoin Us For skucon Virtual, Hosted by commonsku
Join us on January 19th, 2023 to connect, learn, and re-energize alongside other progressive, like-minded pros! skucon Virtual is the promotional products industry’s most radical and inspirational virtual experience! This virtual conference features keynotes from tomorrow’s leaders, stories from pros in the trenches, and radical thinkers who will push you to dream and grow. Kickstart your new year with an afternoon of high inspiration and actionable ideas. Visit www.skucon.com/virtual to register your team today!
Read MoreHow Integrated Labels Can Save You Money, Resources and Headaches
For as much progress as there has been in the print industry, it’s still common to see fulfillment and distributor locations use pick or pack lists to pull items and separately print a shipping label after the product has been pulled and packed. But there’s a bigger picture at play here. Let’s say a warehouse…
Read MoreItems Purchased: Are They Inventory?
Ask the Accountant… Question: When I buy items from suppliers, isn’t that inventory? Answer: In our industry, we order items that have been customized specifically for one customer. We rarely take possession of the items – only so we can deliver them to the customer ourselves or our customer will pick them up. These instances…
Read MoreTales from a Top Executive: Patricia Dugan
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic…
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