For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months. If you plan, and educate your customers about…
Read MorePromoStandards Announces Hack-A-Thon Winning Teams
Out of seven teams encompassing more than 50 participants and representing 33 companies from around the world, PromoStandards announced the official first-place and runner-up teams for its inaugural virtual Hack-A-Thon. In September of this year, PromoStandards hosted the Hack-A-Thon, sponsored by Essent. The event consisted of cross-functional teams that used PromoStandards protocols, allowing them to…
Read MoreSpecialty Mailing’s Steve Stancic Explains His Company’s New Capabilities and Why Solution-Based Approaches Work
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Steve Stancic, president of Specialty Mailing, St. Louis. Here, he highlights the issues he’s monitoring, shares his company’s new capabilities and explains why solution-based approaches work…
Read MoreRecognition, Acknowledgment and Appreciation
Recognition strategies align employees to business objectives by reinforcing actions and behaviors that matter most to the company. Recognizing employees in a personal and tangible way solidifies the employees’ emotional connection with company, making them feel supported and appreciated…
Read MoreWhy Experiential Food Gift Giving Should Be On Your Radar
To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors…
Read More2022 Top Suppliers: Staton Corporate & Casual’s Inventory Investment and Family Atmosphere
Check out our conversation with Billie Staton, president of Staton Corporate & Casual, about how robust inventory allowed for double-digit sales growth, and how her company benefits from its family-like atmosphere.
Read MoreOne a Day to Win the Day
Recently I’m noticing a trend when I chat with folks in our industry. In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting. Lately what I am hearing is lots of excuses for not doing any business…
Read MoreDenny’s Is Selling a T-shirt Worth $2,000 for $5.99
Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.
Read MoreCadbury’s Secret Santa Postal Service Displays Are Top-To-Bottom Branding Experiences
Cadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.
Read MoreA Vegan Restaurant Partnered with Elton John for Special Packaging
The fast food celebrity meal deal is no longer a rarity. It’s just part of any good restaurant chain’s marketing plans. Landing a big name and reflecting that partnership through special menu items, packaging and promotional products is a way for restaurants to stand out amongst their competition. The competition now is who can get…
Read More