Forward Madison FC is a professional soccer team based in Wisconsin. The team’s logo crest is a pink flamingo. It once sold branded potatoes as merch. Forward Madison’s Conor Caloia and Chase Eagan stopped by to tell us about that, as well as their (excellent) QR code merchandise, their marketing philosophy and more…
Read MoreBefore Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence…
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This week’s edition of the Fave 5 is (almost) entirely devoted to Halloween-themed promotional products and branded merchandise, including a trio of fun costumes and a spooky shoe/apparel collection. So grab a handful of fun-size candy bars, sit back and enjoy … if you dare…
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Vantage Apparel announced the addition of Josh Appelbaum as vice president, digital transformation, and a member of the company’s senior leadership team. Appelbaum will be responsible for working cross-functionally to bring strategic insight and operations expertise in branded apparel, on-demand decoration and e-commerce services…
Read MoreTaco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet…
Read MoreThe Chicago Sky just won the WNBA championship, but you might not know that if you get your sports cues from merchandise. Unlike when other hometown teams have won their leagues’ biggest trophies, Chicago retailers are saying that there’s a shortage of Sky championship gear…
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Cameo, the content platform that lets you pay celebrities to say happy birthday to your friend, is venturing into the branded merchandise world by acquiring Represent. Cameo purchased Represent from former owner Custom Ink, which will continue to play a part in production, fulfillment and logistics for Represent as it merges with Cameo…
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Koozie Group, Clearwater, Fla., announced a new partnership with Dri Mark. Since 1958, Dri Mark has been a leader in the marker manufacturing industry. The first in the U.S. to sell an instant-dry marker, the Dri Mark tradition shines through in all that they do. Today, Dri Mark is the standard for highlighters, dry erase…
Read MoreTo mark the return of HBO’s “Succession” for its third season, Scottish soccer club Heart of Midlothian used the fictional Roy family’s company as a jersey sponsor, raising money for charity and referencing a plot point from an earlier season of the show…
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AIA Corporation, Appleton, Wis., announced last week the promotion of Greg Burpee to vice president of owner success. In this role, Burpee will work alongside fellow vice president of owner success Julie Callahan to provide direction, leadership and management of the Owner Success Team, and ensure that AIA continues to be a trusted partner for…
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