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  • August 17, 2026 Theresa Hegel
    Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
    The Counselor Top 40 supplier also said it transitioned to products that...
    Featured News Homepage News 
  • August 17, 2026 Brendan Menapace
    My Favorite Merch: Cindy Mullen, BAMKO
    Industry distributors share the promo products that they love the most.
    Featured News Homepage News 
  • August 17, 2026 Hannah Rosenberger
    Stran Posts Q2 Sales Growth, Reports Second Straight Profitable Quarter
    The Counselor Top 40 distributor reported $33.4 million in Q2 sales, up...
    Featured News Homepage News 
  • August 14, 2026 Brendan Menapace
    Steven Patton, Co-Owner of Highland Computer Forms, Passes Away
    The co-owner of Highland Computer Forms passed away on July 26 at...
    Featured News Homepage News 
  • August 14, 2026 C.J. Mittica
    Counselor State of the Industry 2026: Truth in Numbers?
    We used State of the Industry findings, ASI Research metrics and broader...
    Featured News Homepage News 
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

Koozie Group Donated Over $329,000 in...

August 17, 2026
My Favorite Merch: Cindy Mullen, BAMKO

My Favorite Merch: Cindy Mullen, BAMKO

August 17, 2026
Stran Posts Q2 Sales Growth, Reports Second Straight Profitable Quarter

Stran Posts Q2 Sales Growth, Reports...

August 17, 2026
Steven Patton, Co-Owner of Highland Computer Forms, Passes Away

Steven Patton, Co-Owner of Highland Computer...

August 14, 2026

ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Economist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is about understanding complexities in the economy and pursuing worthwhile strategies.

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A Living Legend: Mark Michelson Joins Printing Industry Hall of Fame

Each year, the Printing Impressions/RIT Hall of Fame honors four experienced printing industry leaders who have proven their dedication to the craft. This year, the Hall of Fame will have only one inductee.

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Private Equity Firm Forge52 Takes Majority Stake in Logomark

Founder and CEO Trevor Gnesin and President Clive Goldberg are both set to remain in leadership roles for the Counselor Top 40 supplier.

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Tackling the Cutting/Routing Bottleneck

While cutting and routing equipment has evolved rapidly in recent years, it is often where many shops encounter bottlenecks.

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‘Marketing Is Easy. Entertainment Is Hard’: Lessons in Branding From Liquid Death Founder Mike Cessario

Cessario delivered a keynote presentation at ThreadX 2026 that focused on creating memorable and shareable marketing campaigns.

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Stahls’ Fulfill Engine Adds Sublimation With Vapor Apparel Integration

The print-on-demand platform now offers spot dye sublimation decoration for performance garments.

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Promo Insiders: Here Comes the Sun

Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.

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Trends in In-Store Experiential Marketing

Experiential marketing isn’t always about building elaborate stages and displays for big sporting events, music festivals or urban gatherings.

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Packaging Outlook 2026: Trends Driving Tomorrow’s Growth

For those interested in growing via convergence into the packaging and labels market — or for those already in that segment — read on for insights into what to expect in 2026.

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Busy but Broke: Financial Mistakes Apparel Decorators Make

Industry experts break down the financial blind spots and cash flow mistakes that keep busy apparel decorating shops from becoming truly profitable.

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