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  • October 30, 2026 Convergence Corner
    Convergence Corner: Taking a Proactive Approach to Print & Promo
    Katie Katterhenry explains how promo companies can bring ideas to clients, rather...
    Featured News Homepage News 
  • October 30, 2026 Sara Lavenduski
    ASI Power Summit 2026: Day 3 & Conference Wrap-Up
    A motivational keynote address, executive Q&As and industry “Family Feud” rounded out...
    Featured News Homepage News 
  • October 30, 2026 Hannah Rosenberger
    Congressional Candidates’ Promo Spending Tops $20M for Midterms
    An exclusive Counselor analysis reveals which House and Senate candidates are spending...
    Featured News Homepage News 
  • October 30, 2026 Ashley Roberts
    The ‘Brain Hack’ Behind Embellished Print
    Embellished print is engineered to tap into a human’s emotions.
    Featured News Homepage News 
  • October 29, 2026 Sara Lavenduski
    ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship
    Mexican tradition and culture is the heart of tequila brand Clase Azul...
    Featured News Homepage News 
Convergence Corner: Taking a Proactive Approach to Print & Promo

Convergence Corner: Taking a Proactive Approach...

October 30, 2026
ASI Power Summit 2026: Day 3 & Conference Wrap-Up

ASI Power Summit 2026: Day 3...

October 30, 2026
Congressional Candidates’ Promo Spending Tops $20M for Midterms

Congressional Candidates’ Promo Spending Tops $20M...

October 30, 2026
The ‘Brain Hack’ Behind Embellished Print

The ‘Brain Hack’ Behind Embellished Print

October 30, 2026

Printing Name Badges: Choosing the Right Decoration Method

They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.

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Gifting & Direct Mail Platform Sendoso Acquires Merch.co

The deal marks Sendoso’s third acquisition in just over two years.

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ASB Names Lori Rogge as Senior Director of Sales Support

Rogge has been with the Counselor Top 40 distributor for 28 years.

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Blink Marketing Unveils New Brand Identity

The rebrand comes just ahead of the Franklin, TN-based distributor’s 25th anniversary.

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Why More Promo Businesses Are Embracing On-Demand Decoration

For years, the promotional products industry has operated on a familiar model: forecast demand, order inventory, decorate in bulk, and distribute. That model is under pressure.

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Kate Nash Joins Summit Group as VP of Strategic Growth

Nash will be tasked with growing key client partnerships and supporting Summit’s continued evolution, according to the Counselor Top 40 distributor.

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Best in Class: Back-to-School Promos

Suppliers and distributors share their top back-to-school selling tips to create successful campaigns in the education sector.

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8 Tips To Improve Workforce Strategies

Here are some suggestions for protecting and growing your company and enhancing your culture.

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Promo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted

Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.

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Blue Generation Taps Alex Bradley To Lead National & Key Accounts

Bradley has held sales roles at Workwear Outfitters, Counselor Top 40 supplier Vantage Apparel and Pro Towels, among others.

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