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  • August 10, 2026 Tara Lerman
    Nadel Acquires Napa-Based Distributor Tugboat
    The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial...
    Featured News Homepage News 
  • August 10, 2026 Brendan Menapace
    Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
    A random memory of a beloved tool reveals how even the smallest...
    Featured News Homepage News 
  • August 10, 2026 Promo Insiders
    Promo Insiders: The Data Behind Promo’s Uneven Second Quarter
    ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s...
    Featured News Homepage News 
  • August 7, 2026 Brendan Menapace
    Postage Went Up. Now What?
    For direct mail marketers, the immediate concern is not simply that every...
    Direct Mail Featured News Homepage News 
  • August 7, 2026 C.J. Mittica
    Counselor State of the Industry 2026: Distributor Snapshots
    Key characteristics stand out with distributors of varying sizes.
    Featured News Homepage News 
Nadel Acquires Napa-Based Distributor Tugboat

Nadel Acquires Napa-Based Distributor Tugboat

August 10, 2026
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

Lessons From the Forgotten (but Extremely...

August 10, 2026
Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

Promo Insiders: The Data Behind Promo’s...

August 10, 2026
Postage Went Up. Now What?

Postage Went Up. Now What?

August 7, 2026

Gildan Reports Record Fourth Quarter, Nearly 11% Sales Growth for 2025

The jump in sales includes contributions from Hanesbrands, which the Counselor Top 40 supplier officially acquired in December.

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Obituary: Dave Wilson, Genumark

Wilson spent 30 years at the company’s Winnipeg office, alongside his wife and two sons.

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Executive Perspectives: David Perez on What Guides Him

The president of Eyes Up Marketing relies on sound advice from his father and his faith when things get tough.

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How To Choose the Right Direct Mail Format for Results

When should you use a letter? A postcard? A self-mailer? And how should you structure the copy for each to maximize response? Here’s your practical guide.

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Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business

The highest court struck down many of Trump’s tariffs, but a new global tariff and ongoing policy shifts are leading to uncertainty among promo companies.

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Editor’s Picks: Bold Wine & Bar Accessories

Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.

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Her Imprint: Mariel Bolger Shares Why Print Is Personal, Powerful & Here To Stay

As a third-generation leader at Bolger, Mariel Bolger grew up surrounded by print — but that doesn’t mean she always knew it would be her path.

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Promo Insiders: Building Retail Brand Relationships With Compass Industries

Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.

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Direct Mail Elevation & the Art of Interruption

Have you ever had a piece of direct mail in your hands, maybe for a campaign that you did for a customer, or simply received at home, that really stopped you in your tracks?

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Branding Together: What Has Print on Demand Made Possible?

Co-hosts Theresa Hegel and Cassie Green asked the experts onsite at Stahls’ Fulfill Engine POD Conference for their insights into how the technology has changed the print and promo industries in the last five years.

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