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  • June 25, 2026 Cassie Green
    Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?
    Apparelist Content Director Cassie Green asked people to offer their thoughts on...
    Featured News Homepage News 
  • June 25, 2026 Brendan Menapace
    S&S Announces New Brand Identity
    The Counselor Top 40 supplier says the rebrand better reflects its array...
    Featured News Homepage News 
  • June 25, 2026 Tara Lerman
    L2 Brands Acquires National Park-Inspired Brand Wild Tribute
    The deal expands L2’s footprint in the conservation space.
    Featured News Homepage News 
  • June 24, 2026 Brendan Menapace
    The Vernon Company Taps Michelle Flesher To Lead Corporate Programs
    Flesher brings more than 20 years of B2B account management experience to...
    Featured News Homepage News 
  • June 24, 2026 Marshall Atkinson
    Everybody Loves Print on Demand Until the Orders Show Up
    Shops that struggle with POD often discover that their biggest challenge isn't...
    Apparel Featured News Homepage News 
Your Website Is a Career Destination

Your Website Is a Career Destination

June 25, 2026
Man on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?

Man on the Street: If You...

June 25, 2026
S&S Announces New Brand Identity

S&S Announces New Brand Identity

June 25, 2026
L2 Brands Acquires National Park-Inspired Brand Wild Tribute

L2 Brands Acquires National Park-Inspired Brand...

June 25, 2026

Why On-Demand Packaging Is the Next Profit Play for Apparel Decorators

A Q&A with Brian Reinhart, CRO of Packsize, about packaging on demand.

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My Core Sales Beliefs

While there is no one-size-fits-all manual for success, there is a set of core sales truths we can use as a guide.

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.

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Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.

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Hang, Stick, Sell: The Sales Opportunity of Tags & Labels

Tags and labels offer a compelling mix of fun and function, and are a reliable source of sales.

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Executive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals

The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.

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Koozie Group Fully Integrates Garyline, Announces New Tag Line

After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline into its product offering.

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What Distributors Should Know About Sustainable Sourcing

During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.

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Diving Into 5 Promo Trends Print Service Providers Should Know for 2026

ASI’s Theresa Hegel joins host Ashley Roberts, content director of Printing Impressions, to chat about her article “Five Trends to Keep an Eye on in 2026.”

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PCNA Adds Titleist Golf Balls to Product Lineup

The hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its golf assortment with premium options from the golf equipment brand Titleist.

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