This Pepsi-Branded COVID-19 Testing Banner Was Maybe Not the Best Idea

We’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…

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Proforma Announces Kimberly Fulford as Product and PPE Manager

Proforma, Cleveland, announced Kimberly Fulford as its new product and PPE manager. In her new role, Fulford will report to CEO Vera Muzzillo. Fulford brings more than 20 years of business experience and success in sales, operations, distribution and marketing. During the last six years, Fulford has held various…

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Pajama Sales Increased 143 Percent in April

Pajama sales reportedly increased 143 percent in April, despite a drop in other apparel categories. The data points to one thing: The demand for business casual (or even grocery store casual) has taken a hit, but comfy options are more important than ever…

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Nine Inch Nails Sells Scrapped Tour T-shirts for Charity

Nine Inch Nails fans were disappointed to hear that the band is putting its 2020 tour dates on hold due to the COVID-19 pandemic. But, before they despair too much, fans should know that they can still get their hands on the planned tour merchandise, with proceeds going to local food banks…

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