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  • June 1, 2026 Toni McQuilken
    5 Minute Mail: Paper Is a Critical Choice
    When it comes to crafting a great direct mail piece, often design...
    Direct Mail Featured News Homepage News 
  • June 1, 2026 Joan Chaykin
    2026 Counselor Salespeople of the Year
    Meet the top sales pros who thrive by putting client needs first...
    Featured News Homepage News 
  • June 1, 2026 Ashley Roberts
    Mental Health Awareness in the Workplace: Destigmatizing Support
    On this episode of the Impressions Xchange podcast, Ashley Roberts interviews Adrienne...
    Featured News Homepage News 
  • June 1, 2026 Theresa Hegel
    ‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
    The British entrepreneur runs a certified B-Corp supplier that has donated close...
    Featured News Homepage News 
  • May 29, 2026 Theresa Hegel
    S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
    The Counselor Top 40 supplier has implemented search filters on its website...
    Apparel Featured News 
5 Minute Mail: Paper Is a Critical Choice

5 Minute Mail: Paper Is a...

June 1, 2026
2026 Counselor Salespeople of the Year

2026 Counselor Salespeople of the Year

June 1, 2026
Mental Health Awareness in the Workplace: Destigmatizing Support

Mental Health Awareness in the Workplace:...

June 1, 2026
‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success

‘Dyslexia Is My Superpower’: How Josh...

June 1, 2026

The Journey Toward More Sustainable Apparel

No industry is perfect, but here are the cutting-edge ways the promo industry is lessening its environmental impact.

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When Durability Has To Be Guaranteed: UL 969 Labels

May 13, 2026May 13, 2026 Will Prettyman

If you’re selling labels to equipment manufacturers, appliance makers or anyone producing UL-listed products, you’ll hear that question eventually. The answer is simpler than you think.

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Homepage NewsLabels

Promotions East Show Moves to NYC; Daymond John To Give Keynote

The regional trade show put on by the Specialty Advertising Association of Greater New York will be held at the Metropolitan Pavilion in New York City from June 15 to 16.

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5 Minute Mail: Takeaways From NPF 2026

Toni McQuilken and Paul Bobnak give their takeaways from the National Postal Forum.

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Starline Announces Partnership With Pirani

The lifestyle drinkware brand is now available to promo through Starline’s website.

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Beyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns

Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.

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How Apparel & Wide-Format Come Together in a One-Partner Print Shop

Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.

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PCNA Partners With Caddy Splash

The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.

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Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo

Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.

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Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July

The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down reciprocal tariffs.

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