One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
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The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo
To build consumer loyalty and communities that extend beyond their core products, end-buyers are making merch a bigger – and earlier – part of their brand-building strategy.
Read MoreProforma Alleges Greg Muzzillo Misled the Public About Company Facts & Financials
The Counselor Top 40 distributor filed a lawsuit against its co-founder and former longtime leader.
Read MorePRINTING United Expo 2026: Overcome the 5 Culprits Behind Leadership Overwhelm
Author Corrie LoGiudice shared her strategies during a keynote speech at the annual Women in Print Alliance networking luncheon during the Expo.
Read MoreBeyond the Buzz: The Trends That Defined PRINTING United Expo 2026
It was another strong year, breaking records for the Las Vegas event, and garnering positive feedback across the board.
Read MorePRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
Read MorePRINTING United Expo 2026: Key Conversations From the ASI Pavilion
The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo professionals together for networking and educational opportunities.
Read MoreEverything Is Customer Service: Start With Love
Reframing customer service as an act of love – genuine concern for another person’s well-being – transforms both your experience and your customers’.
Read MoreHow Print Shops Can Sell More Using Buyer Intent Data Today
Instead of treating every company as an equally valuable prospect, print shops can look for signals that suggest a business is actively researching products or considering a purchase.
Read MoreMichael Reisbaum Joins FM Expressions as VP of Sales
Reisbaum will be tasked with helping to grow FM Expressions’ distributor network and strengthening relationships with existing partners.
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