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  • August 21, 2026 Allee Bruce
    What You Need To Know About Printing on Glassware
    Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing...
    Featured News Homepage News 
  • August 21, 2026 Paul Bobnak
    Help Your Direct Mail Customer Feel Smart
    “Good marketing makes the company look smart. Great marketing makes the customer...
    Featured News Homepage News 
  • August 21, 2026 Theresa Hegel
    Koozie Group Expands Partnership With LoudCup
    The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in...
    Featured News 
  • August 21, 2026 Theresa Hegel
    Allegra Lisle Acquires PrintSmart Printing
    The deal expands the company’s local access to marketing, print and mail...
    Featured News Homepage News 
  • August 20, 2026 Gabby Houck
    Sustainability in Wide-Format: From Buzzword to Business Advantage
    Sustainability is no longer a marketing add-on or a niche concern. It’s...
    Featured News Homepage News 
What You Need To Know About Printing on Glassware

What You Need To Know About...

August 21, 2026
Help Your Direct Mail Customer Feel Smart

Help Your Direct Mail Customer Feel...

August 21, 2026
Allegra Lisle Acquires PrintSmart Printing

Allegra Lisle Acquires PrintSmart Printing

August 21, 2026
Sustainability in Wide-Format: From Buzzword to Business Advantage

Sustainability in Wide-Format: From Buzzword to...

August 20, 2026

Counselor State of the Industry 2026: Revealing Economic Indicators

Key characteristics stand out with distributors of varying sizes.

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25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration enacted the most recent levies as a pretext to replace old tariffs.

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What Makes a Printing Company Impossible to Replace?

The strongest print providers understand that customer retention is built through relationships, expertise, and operational value.

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High Margins & Repeat Business With Business Form Sales

It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.

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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.

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Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.

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Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.

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Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.

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Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico

After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.

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Counselor State of the Industry 2026: Easing Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

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