I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
Read More
A charming new children’s book is turning pages – and heads – in the publishing world. Little Coffee Cup and the Big Surprise, the debut title from author and sustainability advocate Hayley Slack, is a children’s book to be printed on paper made from recycled coffee cups.
Read More
The decorating technique can add more dimension and depth than typical embroidered logos.
Read More
Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July 17, and Roland DGA has released several new printers.
Read More
Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
Read More
Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
Read More
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
Read More
ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Read More
Five executives weigh in on some of the top vertical spaces print service providers (PSPs) serve today, sharing what the trends are right now — and what they expect the next year to look like.
Read More
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Read More
