A solar eclipse will be visible from Rochester, NY, for the first time since the 1920s, and local businesses are turning to merchandise to excite tourists and locals alike.
Read MoreCase Studies: Why Do People Hate the New Apple FineWoven Cases?
iPhone users say the iPhone 15 FineWoven case is Apple’s worst product ever. What makes the simple case so unappealing, and why are they falling apart after just a few months of normal use?
Read MoreCulture: The Print Industry Leader’s Best Growth Opportunity
What creates the greatest opportunity for long-term success for a print industry company? Culture. Culture, as defined by Merriam-Webster, is “the beliefs, customs, arts . . . of a particular group” and “a way of thinking, behaving or working that exists in a place or organization.” It is the industry leader’s responsibility to set the…
Read MoreHow to Find the Right Outsourcing Partner for Decoration
Let’s face it: Contracting decoration work to another company can be extremely frustrating. More than anything, the complete loss of control drives people nuts. When you have that order on your own production schedule, it feels safer and more like you control your destiny. But when you contract that order to another company, it can…
Read MoreSpring Into New Products
Springtime is just around the corner, and we can’t wait! In addition to giving us warmer weather and pretty flowers to look at, spring is widely regarded as a time of hope, rebirth, and new beginnings. In the spirit of this rejuvenating season, we’re feeling inspired to talk about our brand-new products! As you’ve probably…
Read MoreAAkron Line Named Exclusive Supplier of A.T. Cross
AAkron Line, Akron, NY, announced that it has been named the exclusive supplier and decorator of A.T. Cross writing instruments in the promotional products industry. Founded in 1846, Providence, Rhode Island-based A.T. Cross Company is a global innovator of fine writing instruments. Effective immediately, distributors can find A.T. Cross writing instruments available for laser engraving,…
Read MoreBisquick’s ‘Fargo’ Promo Was Limited to Fewer than 100 Boxes In a Small Minnesota Town
Bisquick played a special role in season 5 of “Fargo.” To celebrate, General Mills made fewer than 100 special edition boxes for sale in the small town of Scandia, MN, which serves as the setting for the show.
Read MoreBoundless Acquires Touchstone, Appoints New Touchstone CEO
Boundless Network, Austin, TX, announced last week that it has acquired Mason, Ohio-based distributor Touchstone II LLC (“Touchstone”). Charley Dean, chairman of Boundless, said that the acquisition bolsters Boundless’ abilities in warehousing and fulfillment, creative services, and enterprise technology, due to Touchstone’s BrandEQ System for brand-building and merchandise curation. The program is primarily used for…
Read MoreHanesbrands Sets Champion Bidding at $1.4B
After Hanes indicated at the end of last year that it would sell its Champion brand, word on the street is that it set the bidding at $1.4 billion.
Read MoreThe ‘Direct to Consumer’ Problem: How Distributors Can Navigate an E-Commerce World
The age demographics of the promotional products industry are changing. Millennials are now well into their 30s, and Generation Z is starting to graduate college and fully establish itself as a part of the workforce. Because of this, a lot of distributors who are firmly established in the promotional products industry don’t know a life…
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