Built on the foundation of the SGIA Expo, the inaugural PRINTING United brought basically the entire printing industry under one roof, with 600-plus exhibitors in just about every print application and segment. The Promo Marketing gang had a front row seat for the 720,000 sq. ft. show, and now we’re sharing our experience with you in case you couldn’t make it…
Read MoreOn the global stage, many people are already looking ahead to 2024, when Paris will host its third Summer Olympics. Last week, the event’s organizers released the official logo for the games, and, well, let’s just say many observers weren’t ready to give the designers a gold medal for creativity…
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Professional wrestling enjoys immense popularity thanks to a number of performers, including those who hold the title of “heel.” Albert Christian Hardie Jr., who wrestles as Jordan Myles for the WWE brand NXT, believes its his employer who is playing the heel, thanks to a T-shirt that he thinks has racist undertones.
Read MoreLast week, Under Armour announced that its founder and CEO Kevin Plank is stepping down from the position. Plank’s position will be filled by current chief operating…
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Stran & Company Inc., a privately-held leading provider of comprehensive branding and incentive solutions doing business under the name Stran Promotional Solutions, and Long Blockchain Corp., today announced they have entered into a non-binding letter of intent to merge their businesses. Founded in 1994, Stran has grown to become a premiere distributor of branded merchandise…
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HUB Promotional Group announced that Evan Maguire will represent its Hub Pen, Beacon Promotions and Origaudio Promo brands in Utah, Arizona and Colorado. The multi-line representative will be taking over the territories owing to the upcoming retirement of industry veteran Marc Sabin…
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Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
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If you caught our San Diego Power Meeting recap, then you probably read our short review of the PromoMBA workshop. But we thought it deserved a more in-depth recap. So, over three parts, we’ll be breaking down some of the sessions in greater detail for those who weren’t able to make it. Here’s part one…
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We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service…
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Cleveland-based distributor Proforma recently announced that affiliate owners Kristen Scotto and Rick Royall won a three-year, $12 million contract with one of the nation’s largest automotive tire marketers…
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