In my career, I’ve seen a lot of good-to-great direct mail. And I’ve also seen a lot that gets things wrong.
Read More7 and 3/4 Things You Don’t Ever Want To Do in Direct Mail
ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies
A trio of distributor leaders gave tips on sales and marketing tactics along with views on AI and how to navigate tariffs.
Read MoreASI Chicago 2025: Opportunities in the Print Industry
Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print industry and ways promo distributors can offer print to diversify their revenue streams during an Education Day session in Chicago.
Read MoreGrossman Marketing Group Acquires Cooley Group
The Woburn, MA, distributor’s latest acquisition brings the Rochester, NY-based print, promo and fulfillment services provider into its fold.
Read MoreI Don’t Want to Sell Today!
If you’re not in the mood to sell today … don’t.
Read More250 Print Workers Impacted in Unrelated Layoffs in Illinois and Colorado
A “mass layoff” at an LSC Communications transportation center in Bolingbrook, Illinois, and the closure of a OneTouchPoint commercial printing plant in northeast Denver — both slated for September — will result in the layoffs of 180 and 70 workers, respectively.
Read MoreNinja Transfers Partners With MakerFlo Crafts for Sublimation, DTF Hard Goods Decoration
After introducing PermaStickers for drinkware decoration, the direct-to-film company is partnering with a supplier of blanks for more crossover into promotional hard goods.
Read MoreThe Headwear Opportunity
Despite its demand, some suppliers believe headwear is still an undersold item in promo.
Read MoreGoldstar Announces Two Leadership Appointments
The Counselor Top 40 supplier named Alina Rubinshteyn and Charles G. Duggan II to VP roles.
Read MorePromo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings from ASI Research, due to tariffs and buyer hesitancy.
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