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  • January 27, 2026 Branding Together
    Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear
    Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the...
    Apparel Accessories Eco-Friendly Featured News Homepage News 
  • January 27, 2026 Brendan Menapace
    Study Shows BPA Alternatives Used in Food Labels Could Be Harmful
    Researchers at McGill University found that common BPA alternatives in food labels...
    Featured News Homepage News Labels Printing Product Safety 
  • January 26, 2026 Toni McQuilken
    A Wide-Format SWOT for 2026
    As 2026 gets into full swing and wide-format producers start planning for...
    Featured News Homepage News 
  • January 26, 2026 Hannah Rosenberger
    Editor’s Picks: Tasteful T-Shirts
    These top-searched branded T-shirt options are tried-and-true picks for a classic promo...
    Apparel Featured News Homepage News 
  • January 26, 2026 Andy Vantrease
    How Distributors Are Winning Sales Despite International Tourism Slowdown
    Shifting travel patterns (including a rise in domestic tourism) are prompting promo...
    Featured News Homepage News 
Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear

Branding Together: The Importance of Transparent...

January 27, 2026
Study Shows BPA Alternatives Used in Food Labels Could Be Harmful

Study Shows BPA Alternatives Used in...

January 27, 2026
A Wide-Format SWOT for 2026

A Wide-Format SWOT for 2026

January 26, 2026
Editor’s Picks: Tasteful T-Shirts

Editor’s Picks: Tasteful T-Shirts

January 26, 2026

Retention vs. Acquisition: The Answer Is Always Yes

Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.

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What Gen Z Really Thinks About Promo in 2025

For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.

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Mixer Package’s Punchy Personality Steals Show

The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.

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Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.

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Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

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Whitestone Earns Bronze EcoVadis Rating

The recognition is the latest in the Counselor Best Place to Work’s growing list of sustainability achievements.

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‘Why It Matters’: Promo’s First Sustainable Merch Summit

ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.

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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.

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Make Every Day Amazing in 2 Simple Steps

June 16, 2025June 16, 2025 Greg Muzzillo

Want to make every day amazing? Here are two simple yet powerful steps that work.

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Featured News, Homepage Newsgreg muzzillo, Leadership, million dollar mindset, success advice

Strategies for Sales Success in a Digitally Driven World

Here are some strategies from experts who have learned to adapt and thrive in today’s era of Zoom calls and emails.

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