Small Brewery Takes on Molson Coors Over Promotional T-shirts

Summer should involve a number of ways to kick back and brush aside thoughts of all of the responsibilities that can weigh heavily on our hearts and minds. Some folks require fancy getaways as parts of their brain breaks, while others are just content to call on comforting furniture to help put everything into perspective.…

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Why Old Navy Is Selling a Purple 4th of July T-shirt

When we think of 4th of July, we typically think of red, white and blue. But, for Old Navy’s recent campaign, the retailer is going all in on purple looks for Independence Day. According to Fortune, the company has created a digital Purple 4th pop-up shop “with all the purple items Americans need to celebrate belonging.” It’s already a huge success…

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Revisiting the U.S. Flag Merchandise Debate (Thanks to Nike, Colin Kaepernick and the Governor of Arizona)

If you’ve been anywhere on the internet today, you’ve likely seen that Nike is pulling a new July 4 shoe design after Colin Kaepernick pointed out that some people might find the “Betsy Ross Flag” design offensive. Reaction from both sides of the political spectrum has been, predictably, intense, but it’s a good excuse to revisit the debate over how the American flag is used in branding…

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Proforma’s Vera Muzzillo, Stan Maxwell Named to Technology Board

Proforma’s Vera Muzzillo, CEO; and Stan Maxwell, chief strategy officer, have been named as Suncoast Developers Guild board members. Muzzillo has been named to the Board of Directors, with Maxwell holding a seat on the Board of Advisors. “Both Vera and Stan were hand-selected due to their demonstrated expertise and strong leadership in technology,” said…

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BIC Graphic Enters Apparel Category With Exclusive Hanesbrands Partnership

BIC Graphic North America, Clearwater, Fla., and HanesBrands Inc., Winston-Salem, N.C., have announced a new partnership, adding apparel to the promotional supplier’s extensive hardgoods range of promotional products. An assortment of 70 best-sellers from top brands in the HanesBrands portfolio are part of the launch, including Champion, Gear for Sports, ComfortWash and Alternative. This launch…

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