alphabroder, Trevose, Pa., announced the addition of Puma Sport and Puma Golf to both its U.S. and Canadian lines beginning today. Puma Golf features products as seen on the PGA and LPGA tour. The line includes 23 styles for both men and women, and ranges from polos to quarter-zips, as well as hats and other…
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Ask the Accountant… Question: If I do my taxes based on when I get paid for orders, does that mean I pay my sales taxes the same way? Answer: Not necessarily. The basis with which you calculate your income taxes does not have to be the same as your sales tax basis. There are two…
Read MoreSince visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…
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Back in March, we covered the story on one of the world’s largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online…
Read MoreThe old adage dictates that snitches get stitches. Ring, the home security company recently purchased by Amazon, was reportedly trying to change that saying to “snitches get swag.” The incentive program, which was laid out two years ago in a company presentation, would give users the chance to earn branded merchandise in exchange for reporting…
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Grossman Marketing Group, a fourth-generation marketing services firm based in Somerville, Mass., has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise. Ben Grossman, co-president of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in…
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Trimark, the apparel division of promotional products supplier Polyconcept North America (PCNA), announced it has hired Kate Boyce as vice president and general manager. Boyce will oversee all aspects of Trimark’s business in the U.S. and Canada, including product…
Read MoreTaking the initiative to ensure safety and responsibility throughout the entire supply chain not only protects the brand equity of end-buyers, but also secures our livelihood in the promotional products industry. Sure, you could continue to gamble by ignoring product safety and responsible sourcing in order to achieve short-term gains, but the safe bet is to invest in the policies and procedures to protect the entire supply chain…
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Every year, we look forward to combing through the Inc. 5000 list to see which of our friends in the promotional products industry made it among the esteemed ranks. This year, more than 60 companies related to promotional products made the list. That’s a pretty impressive chunk.
Read MoreThe U.S. Postal Service pulled a T-shirt from its online store after a retired aerospace engineer pointed out that the airplane on the shirt’s design looked like a Cold War-era Soviet aircraft. USPS said the design, which had been selected by an unnamed vendor, was most likely just some stock art of an airplane. Weirdly, the shirt also included a typo that likely would have gone unnoticed if not for the whole strange sequence…
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