After a marketing mistake that saw Mountain Dew include Michigan’s Upper Peninsula as part of Wisconsin, the beverage company created and distributed branded merch and limited-edition bottles created as an apology to Upper Peninsula residents. The geographic error ended up working in Mount Dew’s favor, as the company’s fast response was enough to win over critics…
Read MoreU.S. Delays Certain Additional 10% Tariffs Until Dec. 15, Including Some Promotional Products
The U.S. Trade Representative (USTR) announced today that certain additional 10 percent tariffs set to take effect Sept. 1 would be delayed until Dec. 15. Several promotional products or related items are on the list of delays. Other goods will be removed from the additional tariffs list altogether, for health or national security reasons, though the USTR has not yet specified which items will be included…
Read MoreThe Top 20 Sellers on YouTube Earned a Combined $29.9M From Branded Merch Sales in Past Year
Ah, YouTube, the place where someone can go to see a quick video and then become fixated on the gazillion other appealing clips to view! While many take to the video-sharing website purely for entertainment—dogs dozing off and people doing dumb stunts come to mind—others rely on the space to make a living. As YouTubers,…
Read MoreNebraska Can Finally Sell ‘It’s Not for Everyone’ Merchandise
Nebraska isn’t for everyone, if the state’s tourism commission is being honest with you. Thanks to a new advertising campaign, that message is loud and clear. That slogan actually became official a little while back, but hit a speed bump in the legislative process to get it approved. Thanks to a necessary unanimous decision by…
Read MoreStran Promotional Solutions Raises $2,000 for Boys and Girls Club of Dorchester, MA
Stran Promotional Solutions organized its second annual Charity Tag Sale on July 17 outside of its office in Quincy, Mass. The team at Stran invited all of its neighbors in the Heritage Drive office park and greater North Quincy neighborhood to attend the event. The company offered a wide selection of product samples collected by…
Read MoreMinor League Team’s ‘Typo’ Leads to Fun Name-Change Promotion, Merch
If we had our way, there would be no offseason for minor league baseball, so that we could write about its promotional campaigns year-round. For the second time since June, we find ourselves chronicling the Lehigh Valley IronPigs, who, due to a “typo,” will play as the IronPugs in 10 days’ time, giving fans a chance to own some special pug-centric merch…
Read MoreA Grocery Store’s Plan to Encourage Reusable Bags Hilariously Failed Because Its Plastic Bags Were Too Awesome
A Canadian grocery store tried to have some fun and shame customers into switching to reusable bags, but ran into trouble when its plastic bags turned out to be too awesome. Even if it didn’t quite go as planned, it still ended up being a win for the store. Owner David Kwen hoped shoppers would be too ashamed to sport single-use plastic bags with graphics for made-up stores like “Into the Weird Adult Video Emporium”…
Read MoreGeiger Achieves LEED Gold Certification for Maine Headquarters
The U.S. Green Building Council has announced that Lewiston, Maine-based distributor Geiger has been awarded LEED Certification at the Gold level for its Lewiston, Maine headquarters. LEED (Leadership in Energy and Environmental Design) certification verifies a construction project has met or exceeded globally recognized green building standards. Companies recognized with this achievement undergo a rigorous…
Read MoreNonprofit Animal Shelter’s Director on Choosing Promotional Merch for Online Pop-Up Store
To get an idea what the shelter and, by extension, similar organizations, look for in promotional products, we spoke with Heather Achenbach, executive director for SAVE, A Friend to Homeless Animals, on the ideas behind the online pop-up shop, how they selected the merch and how they sourced the items…
Read MoreOrbus Introduces Price Changes Effective Aug. 1, 2019
Orbus Exhibit & Display Group, Woodridge, Ill., a wholesale supplier and manufacturer of display, exhibit, graphic and event solutions, has announced updated product pricing as a result of tariff increases implemented earlier in 2019. Orbus is happy to have been able to maintain pricing through July 2019, giving its dealer partners a unique, competitive advantage.…
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